Samsung Ads Southeast Asia overlays Eyeota data for greater Connected TV ad effectiveness
SINGAPORE, Might 20, 2026 (GLOBE NEWSWIRE) — Samsung Adverts Southeast Asia has fashioned a brand new alliance with international knowledge know-how firm, Eyeota, a Dun & Bradstreet firm overlaying viewership insights from tens of millions of Samsung Good TVs with Eyeota’s wealthy client knowledge for the primary time. Advertisers can now attain related family audiences that matter most to their model throughout Singapore, Thailand and the Philippines with their Linked TV (CTV) advert campaigns.
Eighteen months after launching its free streaming TV service in Southeast Asia, Samsung TV Plus, Samsung Adverts has fashioned its first knowledge partnership within the area, enabling higher understanding of Samsung TV households. The partnership combines the size and attain of Samsung TVs throughout the area with Eyeota’s highly effective knowledge community, considerably constructing on Samsung Adverts’ capabilities up to now.
By offering a compelling answer for manufacturers and advertisers that wish to attain audiences with chosen demographics, pursuits and extra, Samsung Adverts can now assist enhance the effectiveness of each native and video advert codecs on the most important display within the dwelling in one of many world’s fastest rising CTV areas.
Marc Fanelli, Common Supervisor, Dun & Bradstreet Gross sales & Advertising and marketing Providers, commented, “Whether or not the objective is driving broad discovery or precisely changing intent into buy, understanding CTV audiences and assembly them the place they’re watching is essential to delivering marketing campaign influence. Our work with Samsung Adverts considerably will increase accessibility for manufacturers and advertisers, making certain marketing campaign budgets are spent reaching the audiences that matter most.”
Alex Spurzem, Managing Director Samsung Adverts Southeast Asia and Oceania (SEAO), added, “Our new partnership with Eyeota empowers advertisers to unlock the total potential of Linked TV. The mixture of scale and distinctive viewers segmentation provides manufacturers higher confidence that their campaigns are reaching the correct shoppers to in the end ship higher outcomes.”
For extra info please contact Carla Dawson by way of c.dawson@samsung.com
About Samsung Adverts
Samsung Adverts delivers Superior TV promoting at scale on the world’s smartest related viewers platform. Our good TV promoting options are constructed on a singular supply of TV knowledge from tens of millions of Good TVs throughout a number of nations in Southeast Asia Samsung Adverts gives the holistic view advertisers want, connecting linear, streaming, and gaming to assist manufacturers see the entire superior TV image. Manufacturers flip to our managed service and programmatic choices to realize incremental attain, complement linear TV campaigns, handle frequency, discover difficult-to-reach audiences and most significantly, measure outcomes.
Launched within the US in 2015, Samsung Adverts now operates in North and Latin America, Europe, South Korea, ANZ, South East Asia and India. Samsung Adverts is a division of Samsung Electronics which is the #1 TV producer globally.
About Samsung TV Plus
Samsung TV Plus is the go-to service without spending a dime, premium leisure that enables content material homeowners and advertisers to interact shoppers at scale. As a pacesetter in free ad-supported TV (FAST) and video-on-demand (AVOD), Samsung TV Plus is the #1 free ad-supported app on Samsung Good TVs, with over 3,500 ad-supported linear channels accessible throughout 30 territories. Samsung TV Plus is solely accessible throughout Samsung TV and Good Screens. To study extra, go to https://www.samsung.com/au/tvs/smart-tv/samsung-tv-plus/
About Samsung Electronics Co., Ltd.
Samsung conjures up the world and shapes the long run with transformative concepts and applied sciences. The corporate is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, dwelling home equipment and community methods, in addition to reminiscence, system LSI and foundry. Samsung can be advancing medical imaging applied sciences, HVAC options and robotics, whereas creating revolutionary automotive and audio merchandise via Harman. With its SmartThings ecosystem, open collaboration with companions, and integration of AI throughout its portfolio, Samsung delivers a seamless and clever related expertise. For the newest information, please go to the Samsung Newsroom at news.samsung.com
About Eyeota, a Dun & Bradstreet firm
Eyeota, a Dun & Bradstreet firm, is a number one international supplier of viewers options empowering companies worldwide. Manufacturers and businesses leverage Eyeota to counterpoint insights, improve personalization, and rework omnichannel focusing on. The enabling ingredient pushing legacy knowledge into digital, Eyeota’s agnostic method to identification and international knowledge interoperability onboards and prompts knowledge property on behalf of information homeowners and publishers. Based in 2010 and purchased by Dun & Bradstreet in 2021, Eyeota operates in Europe, Asia, Australia, and the Americas, creating a brand new infusion of know-how, identification, and connectivity that modernizes knowledge for brand new digital purposes in over 180 nations.
