Chris Dixon offers NFT with his ‘bestseller’ — 264 of 5,000 have been claimed
Whereas Chris Dixon and a16z could have skewed the gross sales numbers of his current e book, Learn Write Personal, what hasn’t been given as a lot time within the highlight is the e book’s NFT providing.
Paired with the newly minted web3-worshipping tome is a bookmark that accommodates a code permitting readers to redeem an NFT on OpenSea (one of many largest NFT marketplaces). The issue is nobody appears to care.
Of the 5,000 NFTs which might be up for redemption solely 5% — or 264 — have been redeemed by readers. It’s troublesome to match this with the truth that Learn Write Personal landed at quantity 9 on the New York Occasions Finest Vendor checklist. To realize such a prestigious standing there’s little doubt that Dixon and a16z moved 1000’s and 1000’s of copies, bodily, by book readers, and through audiobook functions.
So, why isn’t anybody within the NFT?
It’s onerous to say since actual numbers on who bought the books are unattainable, however there are no less than two seemingly causes. Firstly, bulk gross sales had been seemingly nearly totally to a16z itself, which can slowly be gifting the books to companions and corporations it invested in. Alternatively, many gross sales had been natural, and easily nobody cares about NFTs. Both means, it’s detrimental for Dixon and his thesis introduced in Learn Write Personal.
Opinion: How a16z gamed the NYT Finest Vendor checklist
Learn extra: Chris Dixon says a16z doesn’t promote its crypto tokens — portfolio disagrees
Main crypto firms partnered to work on NFT
The Learn Write Personal NFT challenge was a collaboration between a16z, IYK, Manifold, Dynamic, and Optimism — massive and necessary firms in cryptocurrency. In that sense, one would possibly anticipate that the NFT could be attention-grabbing and maybe have some extent of usefulness. That expectation could be fallacious.
As an alternative, the NFT is a replica of the duvet of the e book and when it’s redeemed it modifications colours and the pixelated solar strikes round. That’s it, no extra, no much less.
Regardless, whereas the way forward for blockchains, tokenization, and NFTs stays to be seen, it’s clear that Dixon’s try and predict it and get credited for it has fallen on deaf ears.
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