Esports Giant Team Liquid Launching Fan Rewards Platform on Sui
Esports group Staff Liquid introduced Wednesday a multi-year collaboration with Mysten Labs, unique creator of the Sui blockchain, to construct a brand new fan loyalty platform and NFT collectibles expertise.
The long-running esports crew, which fields rivals in video games like League of Legends, Dota 2, and Counter-Strike, plans to relaunch its current fan loyalty program, which rewards followers with factors for his or her assist of the group.
Underneath the brand new platform that’s set to launch in Q2 2024, Staff Liquid followers can earn distinctive NFT collectibles that allow them customise avatars representing the group’s mascot, Blue. These collectibles may unlock unique advantages and experiences for followers, reminiscent of reductions, occasion entry, giveaway alternatives, and “particular entry to gamers and groups,” a Mysten Labs consultant advised Decrypt’s GG.
“Actual fandom doesn’t occur in a single second. It must be nurtured and sustained by experiences that strengthen the tether between crew and fan,” stated Claire Hungate, Staff Liquid president and COO, in a launch. She added that the Sui platform will assist followers “[deepen] their engagement with Staff Liquid, our gamers, and our groups.”
Staff Liquid and Mysten Labs can even work collectively on advertising applications, together with livestreams and different content material round crypto video games on Sui.
The esports group is not any stranger to the crypto world. Staff Liquid is sponsored by main crypto trade Coinbase, and has additionally collaborated with the creators of crypto sport Illuvium—which makes use of Ethereum scaling community Immutable X—to advise on improvement and assist create a aggressive scene round it.
Editor’s word: This text was written with the help of AI. Edited and fact-checked by Andrew Hayward.
