YGG Unveils Onchain Guilds on Coinbase’s Base, Expanding Blockchain Ecosystem in the Philippines
Every story begins with a memorable scene or a novel setting.
For Web3 gaming within the Philippines, that scene performed out in numerous Filipino properties through the pandemic: college students and employees, confined by lockdowns, found they might earn and construct worth collectively.
What began as a curious mix of gaming and crypto would later explode right into a cultural phenomenon.
However this was simply the proverbial testing floor. Quick ahead to late 2024, the scene has matured far past these early play-to-earn days.
Whereas the preliminary gold rush might have cooled, one thing extra substantial has taken root. The Philippines, which served as floor zero for this experiment in digital economies of scale, has maintained its place because the world’s most engaged marketplace for Web3 gaming for 3 consecutive years.
Pioneers via the years
Now, Yield Guild Video games (YGG), which pioneered the guild mannequin that mobilized hundreds of avid gamers into communities, is scaling its imaginative and prescient past gaming.
In an unique interview with Decrypt, Yield Guild Video games’ CEO Gabby Dizon spoke with the straightforward confidence of somebody who’s watched a wild thought develop right into a motion.
“We have all the time had guild communities as a part of YGG since day one,” explains Gabby Dizon. “First we began with Axie [with] the scholarship program, then we expanded to different video games and added questing and status on high of that.”
It’s with this early mannequin that YGG conceptualized Onchain Guilds, a platform that allows collectives to construct and handle their status via verifiable data of their work and achievements on the blockchain.
Whether or not you are a gaming group, an artist, or a bunch of content material creators, the platform supplies instruments to trace contributions, handle shared property, and entry alternatives throughout YGG’s community of companions.
Consider it like LinkedIn meets Discord, however with precise proofs of what you have achieved.
“The status is onchain for everybody to see,” Dizon notes, explaining how teams can now construct trackable histories of their accomplishments. “It is inscribed in your pockets, so that you personal it, not a social community or every other platform.”
House base
The Web3 guild protocol introduced right this moment on the YGG Play Summit that its Onchain Guilds platform will launch on Base, Coinbase’s Ethereum Layer-2 community.
Designed to boost transaction pace and cut back prices whereas sustaining the safety and decentralization of Ethereum, Base was developed utilizing the Optimism Stack.
The L2 permits builders to deploy decentralized functions extra effectively whereas permitting customers to work together with the Ethereum ecosystem at a considerably decrease value.
This issues notably within the Philippines, the place Web3 gaming is not only a passion—it is a severe financial pressure and a life supply for these incomes a median yearly earnings between $3,000 and $12,000.
The nation has been on the high of worldwide rankings for web3 gaming curiosity for 3 years, with a staggering 96% crypto consciousness price, in response to analysis from ConsenSys. By means of YGG Pilipinas alone, the neighborhood counts 1.2 million members throughout social platforms.
And that is rising quick as a result of YGG’s imaginative and prescient extends past gaming, it advised Decrypt. Earlier this yr, YGG launched its Way forward for Work division, exploring how these identical instruments might assist freelancers, content material creators, and even AI information labeling groups manage and construct status collectively.
“Individuals are beginning to do issues like information labeling for AI corporations, contributing information for deep finish networks that may permit them to earn cash,” he explains. “I feel that lots of the transactions on-line will ultimately transfer onchain.”
Base’s resolution to wrap up its world tour in Manila—after stops throughout Latin America, Africa, and India-–showcases the Philippines’ function as a Web3 frontier market. The platform’s “buildathons” have been making a buzz in rising economies, the place digital possession and verifiable credentials are touted as sport changers.
Digital sports activities
For neighborhood members actively taking part in its in style Guild Development Program, YGG gives staking as a method to enhance questing rewards, with plans for broader participation mechanisms tied to informal gaming by early 2025, Decrypt was advised.
Popularity, Dizon notes, is a core function of human interactions. Whether or not again in Web2 and even offline, when one speaks of or interacts with an individual or a bunch, how they arrive to be identified, primarily based on what they do or have completed, usually opens how others understand them.
Drawing an analogy to conventional sports activities groups, Dizon explains how status works for Onchain Guilds.
“In the event you consider the L.A. Lakers, they’ve a sure status. They’ve had totally different members over the a long time, however the group itself maintains its status: they’ve gained championships, they’ve a win-lose file collectively.”
In a manner, the launch of Onchain Guilds on Base feels much less like a product launch and extra like a coming-of-age second for Web3 communities. As Dizon aptly places it, with the attribute optimism of somebody who’s seen the longer term arrive forward of schedule: “That is only a pure evolution of our mission.”
This, Dizon believes, is what YGG’s Onchain Guilds is constructing for digital communities—a platform the place they might earn and construct worth collectively leveraging blockchain expertise.
Edited by Sebastian Sinclair
