Adidas Reveals In-Game Apparel Drop for ‘Xociety’ Shooter on Sui
Adidas and the makers of Sui-based sport Xociety introduced a collaboration this week to launch restricted version NFT thriller containers containing in-game character skins, marking the athletic attire model’s newest transfer within the blockchain world.
The gathering, launching Might 16, will supply 2,600 thriller containers priced at $129 every, every containing Adidas-themed digital clothes and accessories for participant avatars in Xociety—a “pop shooter” sport constructed on the Sui blockchain.
Every thriller field accommodates Adidas-branded digital clothes units with various rarity ranges from “Unusual” to “First.” The containers additionally embody authenticity certificates and XCS tokens representing company shares in Xociety. The tokenized attire NFTs may be traded on marketplaces following the drop.
Adidas digital attire on Xociety sport avatars. Picture: Xociety
The thriller containers shall be obtainable for buy via Sui NFT platform Tradeport, with gross sales persevering with till Might 23. The rarest First tier containers will embody all eight obtainable Adidas pores and skin units, whereas Unusual containers embody three units. Every set options an Adidas-branded high, backside, and sneakers for gamers’ digital avatars.
Xociety will maintain its subsequent playtest on Might 15, with the sport obtainable by way of the Epic Video games Retailer. The agency raised $7.5 million final summer time to assist fund manufacturing of the sport.
Adidas first entered the NFT house in late 2021 by way of a collaboration with the Bored Ape Yacht Membership, and has launched additional attire drops alongside crypto tasks like Doodles and Stepn.
Whereas Adidas has continued enjoying within the house over time, different attire giants have exited the business. Nike shuttered its RTFKT subsidiary—which had produced co-branded digital and bodily sneaker drops—on the finish of 2024, three years after buying the once-hot Web3 startup.
