Lotte Group Tokenizes 1M+ Vouchers on Aptos via Giftiel
South Korea’s retail large Lotte Group has taken a serious step into blockchain. Its advertising and communications arm, Daehong Communications, has formally launched a tokenized voucher system on the Aptos blockchain.
By its subsidiary platform Giftiel, Daehong has issued over 1 million real-world vouchers on-chain. The rollout started in early July 2025 and has already attracted greater than 500,000 customers. These customers now maintain blockchain-based vouchers while not having to work together immediately with any crypto instruments or wallets.
This transfer marks one of many largest real-world blockchain integrations in South Korea’s voucher and loyalty financial system.
Full Blockchain Integration by way of Aptos
The Aptos chain now powers your complete voucher lifecycle, issuance, distribution, and redemption. In accordance with the corporate, the aim is to streamline capital movement utilizing blockchain rails whereas protecting the consumer expertise frictionless.
Giftiel customers don’t must handle wallets or tokens manually. The onboarding to Web3 occurs within the background, due to Aptos’ invisible infrastructure layer. This design lowers entry limitations and helps conventional shoppers use blockchain-backed providers with ease.
Aptos shared the event on X (previously Twitter), stating that “from coupons to stablecoins, the way forward for finance runs on Aptos.”
Future Plans: Factors, Digital Property, and Stablecoins
The tokenized voucher rollout is simply the start. Daehong has confirmed that this “capital movement” blockchain ecosystem will quickly increase. Future phases purpose to assist factors, digital belongings, and even stablecoins throughout Lotte Group’s broader operations.
Given Lotte’s attain throughout retail, hospitality, and finance, this growth may create one of many largest client blockchain ecosystems in Asia. With over 5 million customers already on Giftiel, the potential influence is critical. The combination may redefine how shoppers work together with promotions, rewards, and even forex, with out ever realizing they’re on a blockchain.
A Win for Mass Web3 Adoption
Lotte’s transfer reveals how conventional firms can leverage blockchain at scale with out burdening the end-user. It additionally demonstrates Aptos’ functionality to assist high-volume, real-world purposes.
If this rollout succeeds, it may set the tone for different Asian giants to leap in. Firms aiming to modernize their rewards and fee programs with out breaking issues may see this as their cue.
