FastSensor and SEMA to Deliver Advanced Exhibitor Analytics at the SEMA Show 2025
SAN DIEGO, CALIFORNIA / ACCESS Newswire / September 11, 2025 / FastSensor, a pacesetter in AI-powered customer engagement analytics, introduced the continuation of its collaboration with the Specialty Gear Market Affiliation (SEMA) to carry cutting-edge measurement capabilities to indicate exhibitors for the second yr in a row.
Exhibitors on the SEMA Present 2025 can leverage FastSensor analytics to trace customer engagement, optimize sales space design, and measure ROI with readability.
Along with offering exhibitors with booth-level analytics, SEMA may even leverage FastSensor know-how to measure engagement inside its personal present options and high-traffic areas. By capturing and analyzing attendee circulate throughout particular zones, SEMA goals to optimize its ground plan, elevate attendee experiences, and ship even larger worth to sponsors and members.
“SEMA’s precedence is to present exhibitors each benefit in reaching their viewers,” stated Tom Gattuso, SEMA VP of Occasions. “FastSensor’s analytics ship the readability exhibitors want to show site visitors and engagement into long-term enterprise progress.”
All through 2025, together with throughout June’s SEMA Exhibitor Summit, FastSensor has been showcasing how its platform can assist exhibitors:
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Monitor and analyze sales space site visitors with precision, from sales space impressions to certified guests.
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Determine high- and low-performing areas utilizing heatmaps and engagement metrics.
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Optimize future activations with actionable, privacy-safe information.
“We’re proud to be supporting each exhibitors and SEMA in making data-driven choices that result in higher outcomes,” stated Kalon Welch, EVP of Enterprise Improvement at FastSensor. “By increasing the scope of measurement this yr, we’re serving to the whole present ecosystem carry out at the next stage.”
The SEMA Present 2025 will probably be held November 4-7 on the Las Vegas Conference Heart. Exhibitors all in favour of including FastSensor analytics to their sales space can be taught extra at hs.fastsensor.com/en/sema2025. For extra details about the SEMA Present, please go to http://www.semashow.com.
About FastSensor
Based in 2013 and headquartered in San Diego, CA, FastSensor is an AI-powered ecosystem that measures foot site visitors and customer engagement in displays and experiential areas. By offering actionable analytics to occasion organizers, venues, manufacturers, and sales space operators, FastSensor helps drive optimizations and enhancements, remodeling the in-person occasion expertise. To be taught extra about FastSensor, go to http://www.fastsensor.com.
About SEMA and the SEMA Present
The SEMA Present is a commerce present produced by the Specialty Gear Market Affiliation (SEMA), a nonprofit commerce affiliation based in 1963. Because the SEMA Present debuted in 1967, the annual occasion has served because the main venue bringing collectively producers and consumers inside the automotive specialty tools business. Merchandise featured on the SEMA Present embrace people who improve the styling, performance, consolation, comfort and security of vehicles and vehicles. Further particulars can be found at http://www.semashow.com or http://www.sema.org.
SOURCE: FastSensor
