Amazon Is Getting Into Web3 Gaming
TL;DR
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Amazon is leveraging Web3 expertise so as to add one other function to its Prime providing.
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Prime members can now get a free NFT and a few in-game forex (not crypto, weirdly) once they join Mojo Melee.
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Mojo Melee is a free to play technique sport the place the characters you accumulate and battle with are saved in your account as NFTs
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What excites us about that is the graceful integration Web1/Web2/Web3 expertise.
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Mojo Melee runs in your browser (Web1), provides customers further advantages if they are a Prime member (Web2), and simply so occurs to make use of NFTs within the background (Web3).
Full Story
The extra carrots which might be added to a paid subscription service, the extra customers it attracts and retains.
Here is what we imply by that…
Apple’s ‘Apple One’ subscription Value: $32.95 per 30 days Carrots supplied: entry to Apple TV+/Cloud+/Health+/Information+/Music/Arcade
Amazon’s ‘Prime’ subscription Value: $14.99 per 30 days Carrots supplied: entry to Amazon Video/Music/Gaming/Studying/Free 1, 2, and identical day supply/GrubHub+ and a bunch of different stuff.
Now Amazon is leveraging Web3 expertise so as to add one other ‘carrot’ to its Prime providing.
The carrot being supplied is that Prime members get a free NFT and a few in-game forex (not crypto, weirdly) once they join Mojo Melee.
(Mojo Melee is a free to play technique sport the place the characters you accumulate and battle with are saved in your account as NFTs).
Here is what’s thrilling us about this:
The sleek Web1/Web2/Web3 crossover.
As the whole lot stands proper now, a variety of Web3 merchandise/providers exist exterior of the Web2 ecosystem.
That is an issue, as a result of all new net expertise must combine seamlessly with what got here earlier than it if its going to be adopted.
E.g. E mail (Web1 tech) was used to create/confirm social media accounts (Web2 tech).
Mojo Melee runs in your browser (Web1), provides customers further advantages if they are a Prime member (Web2), and simply so occurs to make use of NFTs within the background (Web3).
It ain’t floor breaking, however in Web3 – this sort of seamless integration is desperately wanted!