Atari’s Cautious Entrance into Web3
TL;DR
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Atari – creator of Pong, Pacman and Area Invaders – has simply introduced that they’re launching a brand new line of merch, completely for his or her NFT holders.
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Drops like this enable Atari to dip their toe within the water of Web3, with out diving all the way in which in.
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Total, we might charge this a 9/10 on the ‘cautious method to Web3’ scale – however that ain’t a nasty factor in any respect!
Full Story
One of many OG gaming firms is combining the style and video games (unique to NFT holders).
This is what we’re on about:
Atari – creator of Pong, Pacman and Area Invaders – has simply introduced that they’re launching a brand new line of merch, completely for his or her NFT holders.
Particularly, they’re launching new variations of the Atari Membership member jackets impressed by the Eighties originals.
We type of love this as a result of…
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If there’s one tried and true technique of promoting, it is by means of exclusivity.
By making their jackets unique to ARC NFT holders, Atari is saying: “Wanna put on our uniform? Gotta be within the membership.”
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Drops like this enable Atari to dip their toe within the water of Web3, with out diving all the way in which in.
Whereas Atari has at all times been on the forefront of gaming, Atari X director, Tyler Drewitz, who oversees the corporate’s crypto-powered activations urged in an interview with Decrypt that they are nonetheless determining the perfect methods to implement Web3 into their video games.
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Most of all, we love this as a result of, it is actually onerous to construct a model from scratch.
We have seen it a couple of occasions within the Web3 area with BAYC and Pudgy Penguins (to call a couple of), however boy if that is not doing it the onerous method.
Atari, however, has over 50 years of brand name recognition. It has nostalgia, it has tens of millions of customers, and it has an alternative to take the nice elements of Web3 (NFT communities, in-game NFTs, crypto and so on.) and provide them in distinctive methods, with out the necessity to concurrently construct their model.
Total, we might charge this a 9/10 on the ‘cautious method to Web3’ scale.
However that ain’t a nasty factor in any respect!
