Barbie and Boss Beauties Make Joint Bid to Bring More Women into Web3

NFT

Barbie maker Mattel has joined forces with women-led Web3 model Boss Beauties to debut a line of on-chain digital collectibles that commemorate the various careers undertaken by the long-lasting toy determine for the reason that in style toy first launched in 1959.

The assortment, Boss Beauties x Barbie, options NFTs designed in Boss Beauties’ signature fashion that pay homage to the 250 careers of Barbie. The primary drop will embody artists, astronauts, CEOs, medical doctors, veterinarians, pilots, and extra.

The collectibles, which stay on Circulate, the NFT-focused blockchain behind NBA High Shot, will go for $25 for a pack of 4. They don’t seem to be out there for buy in cryptocurrency.

Per Mattel, that low worth level, paired with a simple check-out course of, will decrease the barrier to entry into Web3 for Barbie followers. Boss Beauties has lengthy framed its mission as one to onboard the following 1 million ladies and women right into a Web3 world.

“As Barbie continues her journey within the metaverse, we’re proud to accomplice with Boss Beauties to empower ladies and collectors to discover Web3 by way of our digital assortment,” Lisa McKnight, Mattel’s World Head of Barbie and Dolls, stated in a press release.

Early entry to the gathering opens as we speak. The road’s official launch will happen subsequent week at Veecon, on Could 18.

Mattel to Launch ‘Cryptoys’ NFTs on Circulate Blockchain

Distributed among the many Boss Beauties x Barbie digital collectible packs might be NFTs of various rarity, which is able to unlock sure digital and real-world perks. Every pack will embody two “frequent” playing cards and one “unusual” card; the fourth card may very well be of any rarity stage, together with “tremendous uncommon,” “extremely uncommon,” and “unique.”

“Extremely Uncommon” NFTs, simply 0.67% of the provision, unlock a limited-edition Barbie “Profession of the 12 months” doll set; “Unique” NFTs, simply 0.47% of the playing cards, grant the holder a ticket to the immersive “World of Barbie” exhibition presently operating in Los Angeles.

The gathering may even function as-of-yet unrevealed advantages, together with further bodily items made out there to holders, and entry to digital Profession Conversations with ladies leaders in numerous skilled fields. Early entry purchasers may even obtain a shock digital collectible that includes an unique profession trait that might be revealed in July, the identical month that the upcoming Warner Bros. Barbie movie, starring Margot Robbie, is about to premiere.

This isn’t Mattel’s first foray into Web3; the corporate beforehand launched a line of Cryptoys final summer season, in addition to a line of Barbie NFTs created in collaboration with French style home Balmain. Whereas it seems Mattel’s urge for food for integrating blockchain-based merchandise with its manufacturers has not diminished since final yr, its eagerness to affiliate these merchandise with Web3-native phrases might nicely have: the Boss Beauties x Barbie assortment is referred to solely as a sequence of digital collectibles, not as NFTs.