Blockchain Firm Veraviews Launches Fraud-Focused UAE Ad Exchange
Blockchain-powered promoting agency Veraviews has launched the UAE’s first domestically developed promoting alternate and supply-side platform.
Veraviews SSP Targets UAE Advert Transparency
The Dubai-based blockchain firm Veraviews launched the Advert Trade and SSP beneath the United Arab Emirates (UAE) Ministry of Economic system’s NextgenFDI initiative. The platform connects advertisers immediately with UAE publishers to promote digital advert house, together with video codecs, in real-time.
The corporate informed Bitcoin.com Information that beforehand, UAE advertisers and publishers relied on world programs with restricted management, transparency points, and excessive invalid visitors charges. The Veraviews platform makes use of its proprietary AdTrace know-how and Proof of Site visitors system for synthetic intelligence (AI)-driven fraud detection and obligatory Know Your Enterprise verification.
Khaleej Occasions is the primary confirmed writer accomplice, making its advert stock obtainable by the alternate. Khaleej Occasions is the UAE’s longest-running English each day newspaper and was the primary English each day within the nation. Minister of State for Overseas Commerce Dr. Thani Al Zeyoudi acknowledged the platform aligns with the UAE’s Digital Economic system Technique 2031 targets for belief and information governance.
The Minister remarked:
Khaleej Occasions’ early adoption alerts that our media sector is able to set world benchmarks, whereas making certain each promoting dirham amplifies actual engagement and safeguards our popularity as a premier, tech-led enterprise hub.
Veraviews relocated its world headquarters to the UAE final yr by way of the NextGenFDI program. Chief Product Officer Olena Buyan defined to our newsdesk that the 2025 launch turns digital financial system coverage right into a product, setting new requirements for verified impressions.
The platform goals to make sure promoting budgets attain verified UAE audiences whereas lowering fraud. It operates with 11-50 workers and integrates with main video gamers together with Youtube and Twitch. In recent times, Dubai and the UAE have swiftly cemented their standing as world epicenters for blockchain and digital forex developments.
