Coca-Cola Is Rekindling Its Cool Kid Status

TL;DR

• Pepsi at the moment holds the prize for the cringiest Web3 tweet ever, whereas Coke is working to rekindle its cool child standing by dropping a new NFT collection called ‘Masterpiece.’

• Too many manufacturers be part of the Web3 dialog and simply find yourself trying like mother and father crashing the celebration (Pepsi, we see you).

• Coke’s foray into NFTs is not an absolute dumpster fireplace of a launch, and so far as company entrances into the Web3 house goes – that counts as a win!

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Keep in mind the Pepsi Generation?

Again when Pepsi was so very cool, and Coke was seen as frumpy and rancid?

(Ahhhh, these had been the times).

However guess what? In Web3, the roles have been reversed!

(Or at the very least, Coke is not dropping the ball as laborious as Pepsi is).

Pepsi at the moment holds the prize for the cringiest Web3 tweet ever, whereas Coke is working to rekindle its cool child standing by dropping a new NFT collection called ‘Masterpiece.’

Principally, Coke has taken a bunch of timeless artworks (assume: ‘The Scream’ and ‘Girl with a Pearl Earring‘) and overlayed them inside the signature Coca-Cola bottle.

Is that this actually that huge a deal?

Within the context of legacy giants coming into the NFT house – yeah, it kinda is!

Too many manufacturers be part of the Web3 dialog and simply find yourself trying like mother and father crashing the celebration (Pepsi, we see you).

However thus far, Coca-Cola’s method has felt comparatively inoffensive.

Is it inspiring work? No.

Do we wish one? Additionally no.

BUT!

It is not an absolute dumpster fireplace of a launch, and so far as company entrances into the Web3 house goes – that counts as a win!