Coca-Cola Serbia and SolSea Team Up to Launch Branded NFTs
Coca-Cola Serbia is partnering with Solana NFT platform SolSea to current a novel NFT expertise on the Exit Festival in Novi Unhappy, Serbia by July 9. On the coronary heart of this collaboration lies the Magic Mirror activation from NFT infrastructure protocol All.Artwork. This digital set up, which can be situated within the Coca-Cola Serbia zone on the pageant, guarantees to rework how attendees work together with manufacturers and merchandise.
The Magic Mirror and extra
As a participant stands in entrance of the Magic Mirror, they’re just about wearing a random choice of merchandise in real-time 3D. Capturing this second is so simple as scanning a QR code, creating an instantly-shareable memento from the pageant.
Nevertheless, this fusion of know-how and engagement goes past the Magic Mirror. Leveraging the capabilities of Solana’s SolSea and the All.Artwork, the trio has curated an unique assortment of Coca-Cola-branded merchandise that provides to the pageant’s attract. This contains 3D fashions of short-sleeved and sleeveless shirts and, most notably, a batch of 100 exclusive hoodies paired with corresponding NFTs.
This isn’t Coca-Cola’s first foray into NFTs. The beverage big has used Pride Month NFTs to generate charitable funds, in addition to launch a set of NFTs for the 2022 FIFA World Cup in Qatar. Equally, they partnered with NFT platform OpenSea to generate funds to assist Special Olympics International.
Coca-Cola Serbia goals to each capitalize on and develop on the bigger model’s NFT choices. By doing so, they might pave the way in which for different regional arms of main firms to offer modern experiences for purchasers who won’t be capable to entry related perks every other method.
