‘Coke Studio’ launching at Crypto.com Arena via Coca-Cola
After saying a brand new multiyear renewal settlement with AEG, Coca-Cola is increasing within the crypto business.
The renewed partnership, brokered by AEG International Partnerships, will convey a model new “Coke Studio” to Crypto.com Area in Los Angeles, the house of the NBA’s Los Angeles Lakers and Clippers, the NHL’s Los Angeles Kings, and the WNBA’s Los Angeles Sparks.
The “Coke Studio” will supply guests immersive fan experiences and music-driven activations all 12 months.
As well as, Coca-Cola will proceed to be the official smooth drink associate of AEG’s landmark venues worldwide, similar to The O2 in London, Mercedes-Benz Area in Berlin, Accor Area in Paris, and Qudos Financial institution Area in Sydney.
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Coca-Cola can even stay the official smooth drink associate of AEG’s skilled sports activities franchises, similar to LA Galaxy, LA Kings, Ontario Reign, Eisbären Berlin, and Hammarby Fotboll.
Furthermore, Coca-Cola will retain its unique pouring rights and sponsorship rights at AEG’s music festivals, such because the Coachella Valley Music and Arts Competition, Stagecoach Nation Music Competition, New Orleans Jazz & Heritage Competition, and Firefly Music Competition.
Coca-Cola, crypto, and NFT
Coca-Cola has been actively exploring the potential of blockchain expertise, cryptocurrencies, and non-fungible tokens (NFTs). The corporate has proven curiosity in leveraging these applied sciences to reinforce its model presence and have interaction with its international viewers in new and thrilling methods.
In July 2021, Coca-Cola partnered with Decentraland, OpenSea NFT market, and Tafi to arrange a digital collectibles public sale on World Friendship Day. This public sale featured NFTs created by Coca-Cola to have fun components core to its model. The NFTs have been reinterpreted for the digital world, permitting customers to have interaction with Coca-Cola uniquely.
Coca-Cola has additionally tried to combine blockchain expertise into its provide chain administration. In August 2021, Coke One North America (CONA), a tech associate of Coca-Cola bottlers in North America, adopted blockchain expertise to enhance effectivity in its provide chain processes.
Moreover, Coca-Cola has ventured into accepting cryptocurrencies as a type of fee. In collaboration with Centrapay, the corporate enabled Australian and New Zealand residents to buy Coca-Cola merchandise from merchandising machines utilizing Bitcoin and different cryptocurrencies.
Extra not too long ago, Coca-Cola introduced the launch of a shock NFT assortment on the Polygon blockchain. Whereas the preliminary providing is proscribed to Coca-Cola’s Serbian division, it demonstrates the corporate’s continued curiosity in exploring the potential of NFTs.
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