ConsenSys Layer 2 network Linea adds loyalty NFT campaign to drive adoption
NFT
ConsenSys-built Layer 2 community Linea is introducing a loyalty NFT marketing campaign to spice up exercise on its testnet.
This system will reward customers with NFTs for performing sure duties associated to utilizing the testnet, in response to a weblog publish. The plan goals to assist stress the community and take a look at actions at scale forward of the community’s mainnet launch anticipated within the coming months.
The weekly challenges will contain utilizing bridging protocols constructed on the Linea testnet together with Hop Protocol, Celer Community, Multichain and Connext. Bridging refers back to the switch of digital belongings throughout completely different networks.
The marketing campaign follows related ones run by Layer 2 networks Arbitrum, Optimism and Polygon that each one used the loyalty platform Galxe, which will even be utilized by Linea.
Layer 2 loyalty campaigns
The campaigns have usually resulted in giant will increase in exercise on Layer 2 networks, generally inflicting congestion on the community. Arbitrum’s Odyssey marketing campaign even resulted in charges quickly rising increased than on the Ethereum mainnet, a suboptimal outcome for a supposed scaling resolution.
The packages have been focused by airdrop farmers who use networks within the hope of assembly necessities to obtain worthwhile tokens sooner or later. Whereas the campaigns haven’t been instantly used as standards for receiving airdrops, utilizing the networks to do the outlined duties could have boosted probabilities of getting them.
Layer 2 networks together with Optimism and, most lately, Arbitrum, have performed airdrops that resulted in windfalls for some earlier customers.
