Copenhagen Fashion Week Teams Up With Drest

Copenhagen Trend Week, Scandinavia’s premier style occasion, has teamed up with the posh cellular model sport, Drest, which is able to permit customers to have their very own little bit of enjoyable by styling avatars and assembling streetwear outfits, all inside Drest’s digital area. 

From August 7 to August 12, customers can interact in each day in-game challenges that evoke the ambiance of the entrance row at runway reveals and seize the essence of famend avenue model photographers comparable to Phil Oh and Tommy Ton.

The collaboration isn’t just a nod to immersive digital style, but additionally a celebration of Nordic manufacturers, together with Ganni, Stay, Cecilie Bahnsen, and Stine Goya. These manufacturers might be showcased in opposition to the backdrop of iconic Danish locales, integrating model narratives with the wealthy tapestry of Denmark’s cultural landmarks.

Launched in 2019, Drest performs host to over 260 luxurious manufacturers, together with style powerhouses like Gucci, Prada, and Burberry. These partnerships are facilitated by way of on-line retailer Farfetch and direct model associations.

“In recent times, Copenhagen Trend Week has established itself as one of the vital enjoyable, energetic and playful showcases internationally,” stated Drest founder and CEO Lucy Yeomans. 

Previous to Drest, Yeomans served as editor-in-chief at Web-a-Porter journal Porter and Harper’s Bazaar UK.

She additionally remarked on the sustainability ethos of those showcased manufacturers, a component that permits for customers to raised uncover “purpose-led manufacturers.” 

The sport’s challenges are rooted in real-world occasions and luxurious manufacturers, permitting gamers to model a mannequin avatar. As soon as a problem is accomplished, the neighborhood votes on the ultimate look. Digital wearables throughout the sport will be acquired free of charge, earned, or bought. 

$19M Funding Spherical

In June, Drest introduced its funding spherical of $19.1 million, bringing its whole funding to $38.2 million. 

At present, Drest operates outdoors of at present’s Web3 framework. Nonetheless, it shared that the newly raised capital is already earmarked for the event of a “metaverse-enabled” model of the present product. Gamers would have the ability to have enhanced social interactions throughout the sport and various moreover branded challenges designed to raise the participant expertise.

Drest’s trajectory additionally consists of capitalizing on its “250% year-on-year person base development.” The corporate is exploring further video games throughout the Web3 and way of life domains, with analysis and growth initiatives slated for the subsequent 18 months. 

The corporate beforehand collaborated with the Oetker Assortment luxurious hospitality group, which included iconic resort places just like the Eden Rock at Saint Barths and Le Bristol Paris. Each places had been built-in into Drest’s in-game style challenges. In March, Drest and Le Bristol debuted their NFT assortment, Le Bristol Unlocked.