Conversions Up 55%, Average Order Value Up 182%: Trezor and Changelly’s 5-Year Growth Story

Since 2019, Trezor—the primary open-source {hardware} pockets pioneering the idea of safe self-custody in crypto—has supplied its customers a seamless crypto swap expertise by integrating Changelly’s change API. This long-standing partnership has not solely stood agency by cycles of market volatility but additionally delivered sustained efficiency progress, elevated person engagement, and deepened belief in self-custody.

Throughout 5+ years of collaboration:

• Common Order Worth (AOV) elevated by 182%
• Conversion fee rose by 55%
• Changelly’s share of all swap quantity inside Trezor Pockets greater than doubled, as much as  48% in 2025 throughout 4+ companions
• Month-to-month swap exercise grew by 87.5% from Oct 2023 to Nov 2024
• Transaction funnel effectivity improved by 29% in simply 4 months

This collaboration demonstrates the long-term worth of strategic partnerships within the crypto {industry}. The alliance between Trezor and Changelly goes past technical integration—it has helped reshape how customers work together with their belongings in {hardware} wallets. By enabling safe, in-wallet swaps, the partnership eliminated the necessity to transfer funds to exterior platforms, setting a brand new person expertise normal. At this time, seamless swapping inside wallets is now not a bonus characteristic—it’s a baseline expectation for crypto customers who prioritize comfort and management.

This case research was first printed in Finance Magnates’ report on Trezor and Changelly’s long-term API partnership, showcasing the expansion achieved from 2019 to 2025.

AOV Development: +182% from 2020 to 2024

Through the years, Trezor customers have more and more positioned higher-value swap orders. The 182% progress in Common Order Worth (AOV) is an indication of maturing belief within the built-in swap performance and customers’ rising confidence in transacting bigger volumes straight inside their {hardware} pockets interface.

This shift illustrates the core worth of embedding a dependable, long-term resolution: customers keep engaged, and their transaction conduct evolves in parallel with product familiarity.

Conversion Fee: +55% from 2019 to 2023

The swap movement inside Trezor has turn out to be considerably extra environment friendly. A 55% improve in conversion fee because the starting of the partnership alerts an enchancment in each infrastructure and person belief.

Increased conversion means fewer drop-offs, larger intent to transact, and a smoother decision-making course of for customers working in a safe, self-custodial setting. It additionally proves that constant UX and fee optimization pays off over time—one thing solely a long-term associate can ship.

Changelly’s Share Inside Trezor: From 22% to 48%

Between 2022 and 2025, Changelly’s share of all swaps initiated contained in the Trezor pockets greater than doubled, rising from 22% to 48%. Over the course of the partnership, Changelly has powered 33% of all swap quantity inside Trezor.

This progress isn’t nearly visibility—it’s about satisfaction. Nothing displays service high quality higher than person retention and an rising share. As Trezor customers proceed selecting Changelly for his or her swaps, it’s a transparent sign of how nicely the service performs. Backed by 10 years of market expertise, Changelly constantly delivers the reliability and effectivity customers anticipate from an in-wallet change.

Swap Exercise: +87.5% YoY in October 2024

In only one yr, the whole variety of swap orders positioned by Trezor customers jumped by 87.5%. This progress got here throughout a interval of industry-wide recalibration the place person engagement was tougher to take care of.

The uptick displays greater than market dynamics. It factors to person retention, elevated consolation with in-wallet swapping, and Trezor’s potential to activate customers even in quieter market phases. This proves that when the expertise works—and belief is sustained—customers come again constantly.

Funnel Completion Fee: +29% in 4 Months

Between November 2024 and March 2025, the speed of confirmed swap transactions rose by 29%, even because the market entered one other high-demand interval.

“A few of our strongest progress occurred in bear markets—not due to hype, however as a result of customers trusted the movement. Belief compounds quietly, and over time, this partnership turned quiet reliability into lasting efficiency.”

—Zifa Mae, Head of Product at Changelly

Intervals of rising exercise—typically pushed by market hype—can stress infrastructure, decelerate responses, and scale back transaction success. However throughout this spike, the Changelly x Trezor swap movement carried out higher than ever. In at the moment’s market, it’s not sufficient to draw swap intent—customers anticipate easy, end-to-end execution.

That is the results of a secure backend, refined pricing logic, and a constant person expertise developed over time. A dependable movement isn’t constructed for intervals of calm—it’s examined when volumes surge. This 29% improve proves that when demand rises, long-term integrations constructed on belief can ship with out compromise.

Strategic Partnerships Create Strategic Outcomes

Greater than 5 years of collaboration between Trezor and Changelly have demonstrated one important reality: dependable partnerships between {industry} leaders don’t simply survive crypto’s ups and downs—they drive sustainable progress by them.

“We worth our collaboration with Changelly and admire the chance to convey extra flexibility and utility to our customers. This partnership has proven tangible outcomes over time and continues to assist our shared aim of creating crypto safer, accessible, and sensible—with out compromising on the ideas of self-custody and person management.”

—Matěj Žák, CEO at Trezor

Every year, Trezor customers have transacted extra, transformed extra effectively, and relied more and more on Changelly-powered swaps. And every metric reveals that as the combination matured, so did customers’ belief and transaction conduct.

This case proves that when a pockets supplier chooses the appropriate long-term change associate, the result’s greater than uptime or API assist. It’s about fostering loyalty, constructing belief, and supporting real-world use instances that stand the check of market cycles.

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Key Outcomes & Future Plans

The partnership between Trezor and Changelly stands as a benchmark for embedded fintech collaboration, proving that long-term alignment creates extra worth than short-lived promotions. With almost half of all in-wallet swap quantity now powered by Changelly and all core metrics on an upward trajectory, this integration has turn out to be a foundational part of the Trezor person expertise.

Wanting forward, each corporations are positioned to strengthen this partnership additional—increasing swap entry to new belongings and refining the movement to satisfy evolving person wants. Greater than 5 years in, this collaboration continues to show how belief, shared values, and consistency can drive long-term success in a fast-moving {industry}.

Disclaimer: Please be aware that the contents of this text are usually not monetary or investing recommendation. The data offered on this article is the writer’s opinion solely and shouldn’t be thought-about as providing buying and selling or investing suggestions. We don’t make any warranties in regards to the completeness, reliability and accuracy of this info. The cryptocurrency market suffers from excessive volatility and occasional arbitrary actions. Any investor, dealer, or common crypto customers ought to analysis a number of viewpoints and be conversant in all native rules earlier than committing to an funding.