Exclusive Ferrari 499P Auction Goes Crypto with New Token Launch
Ferrari is shifting gears into the crypto world. The Italian luxurious carmaker is launching a digital token that may let its wealthiest followers bid on one among its most iconic race vehicles – the Ferrari 499P, winner of three straight Le Mans titles.
The challenge, known as “Token Ferrari 499P,” is being developed with Italian fintech Conio and shall be accessible solely to members of Ferrari’s unique Hyperclub, which is a personal circle of 100 high shoppers. The public sale is deliberate to kick off with the 2027 World Endurance Championship season.
“That is about strengthening the sense of belonging amongst our most loyal clients,” stated Enrico Galliera, Ferrari’s Chief Advertising and Industrial Officer, in an interview with Reuters.
Ferrari Expands Its Crypto Ambitions
This isn’t Ferrari’s first step into digital property. The corporate started accepting Bitcoin, Ethereum, and USDC for automobile purchases within the U.S. in 2023, increasing the choice to Europe final 12 months.
Now, it plans to show blockchain right into a strategy to construct loyalty and join with youthful, tech-savvy patrons.
The transfer matches into Ferrari’s wider push towards innovation, which additionally consists of its first electric car at the moment below growth.
Conio Takes the Wheel
Ferrari’s associate Conio is dealing with the token’s know-how and construction. The corporate is at the moment making use of for a license below the EU’s new crypto regulation (MiCA) earlier than the token formally launches.
“The potential for growth is gigantic,” stated Davide Rallo, Conio’s Chief Fintech Strategist and challenge architect. Nonetheless, the challenge will unfold fastidiously, with regulators throughout Europe watching intently.
Luxurious Manufacturers Observe the Development
Automakers around the globe are testing how digital property can match into their enterprise. Volkswagen Singapore, for instance, just lately started accepting crypto funds for automobiles and providers via a partnership with FOMO Pay.
As AI and crypto proceed to drive new wealth and funding, luxurious manufacturers are discovering methods to remain related to the following technology of entrepreneurs and individuals who see worth in digital property.
Bitcoin’s Large Yr Offers Crypto Momentum
Ferrari’s transfer comes at a time when Bitcoin is on a roll. The cryptocurrency hit an all-time excessive of over $126,270 on October 6, 2025. Now, it’s buying and selling round $111,783, up 4.73% up to now week.
With the market displaying sturdy positive factors and investor curiosity rising, Ferrari’s token launch hits an area that’s buzzing with exercise.
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