Floki’s Valhalla to Take Over Delhi NCR with Real World Campaign

Floki has formally introduced its flagship metaverse sport, Valhalla, to India’s heartland with a daring and unprecedented advertising and marketing marketing campaign throughout Delhi NCR. Beginning July 7, 2025, the marketing campaign marks one of many largest real-world model activations ever executed by a blockchain gaming mission in India.

Over the following 4 weeks, among the capital area’s busiest areas shall be plastered with Valhalla branding—on roads, malls, buses, and large LED screens—focusing on tons of of 1000’s of individuals each single day.

The transfer follows the mainnet launch of Valhalla, a blockchain-based play-to-earn MMORPG that positions Floki as a severe participant in Web3 gaming.

Picture: Floki

Flooding Delhi NCR with Valhalla Branding

The marketing campaign options 5 large LED screens and 10 LED unipoles, airing 15-second Valhalla spots each two minutes. Ten Delhi Transport Company buses are wrapped in Valhalla advertisements, circulating by means of main areas resembling Delhi Airport, South Delhi Extension, and Connaught Place. In accordance with Floki, this places the sport straight in entrance of vacationers, office-goers, and day by day commuters.

Every location was strategically chosen for visibility, footfall, and affect:

• Cyber Hub, Gurugram: The tech and enterprise hotspot welcomes 100,000+ guests day by day. Its LED entrance show dominates the world.
• Connaught Place: Delhi’s most iconic industrial zone, attracting 200,000+ individuals each day.
• Gol Dak Khana: A central heritage zone with 50,000+ day by day passersby and excessive historic significance.
• AIRIA Mall: A premium purchasing vacation spot with fixed foot site visitors from upper-middle-class households and dealing professionals.
• Central & South Delhi arterial roads: Places like NH-48 and the Outer Ring Highway transfer over 300,000 autos a day, making certain prolonged and repeated advert publicity.

Collectively, this marketing campaign delivers day by day visibility to over 750,000 individuals, focusing on a large demographic that features crypto-curious youth, professionals, buyers, and on a regular basis city vacationers.

Valhalla: A Recreation That Breaks the Mildew

Valhalla is a totally developed, browser-based MMORPG rooted in Norse mythology, that includes tactical turn-based fight in hexagonal battle arenas. Gamers can discover an open world, interact in guild actions, and acquire NFT creatures generally known as Veras. The important thing twist: gamers personal these property on-chain and might earn actual revenue by means of FLOKI token-powered mechanics.

In contrast to many underdeveloped play-to-earn fashions that concentrate on token pumping, Valhalla emphasizes gameplay high quality, financial steadiness, and community-driven growth. Its integration of decentralized finance (DeFi) parts is completed with out compromising enjoyable or person expertise.

The sport goals to supply significant leisure and reward customers within the course of.

From Instances Sq. to Delhi NCR

The Delhi marketing campaign is only one piece of Floki’s bigger world advertising and marketing technique. In Instances Sq., Valhalla advertisements are operating 20 occasions per hour on the Reuters billboard, focusing on hundreds of thousands in one of many world’s busiest districts. Within the esports scene, Valhalla was the presenting sponsor of International Esports Trade Week, providing hands-on sport demos to 1000’s of attendees.

The mission additionally took its message to mainstream finance. Nationwide TV spots on Fox Enterprise, CNBC, and Bloomberg have been launched to coach conventional buyers about Valhalla’s ecosystem and the FLOKI token’s utility.

In soccer, Floki continues to sponsor activations at Nottingham Forest FC, mixing crypto consciousness with community-driven outreach applications. The model is ensuring it’s seen not simply in digital areas, however in cultural establishments individuals care about.

Cell-First Deal with Rising Markets

India’s inclusion within the marketing campaign isn’t any accident. With one of many world’s largest mobile-first gaming populations, it’s a key market. Floki can be operating cellular advertisements on common video games like Sweet Crush and Name of Responsibility: Cell, making certain that Valhalla will get seen the place customers already spend time. These campaigns are tailor-made for high-growth crypto areas like India, Nigeria, Vietnam, and Argentina.

Floki can be pushing laborious on Reddit, Twitch, YouTube, and programmatic show advertisements, specializing in players and crypto-native communities. The mixed attain is predicted to surpass 10 million impressions globally, with India now taking part in a central position.

Explosive Begin to the Mainnet Launch

Simply 24 hours after its mainnet debut on opBNB, Valhalla turned the most used mission on the BNB Chain, with over 11,000 Veras minted. This surge underscores rising person curiosity and units the tone for additional adoption.

The marketing campaign acts as a bridge between real-world model consciousness and in-game adoption, leveraging bodily presence to drive digital interplay.