Gaming Gift Card Industry Set for Robust Growth with 16.4% CAGR through 2032 | Persistence Market Research Report
Gaming Present Card Market
Market Overview
The worldwide gaming present card market is on a powerful upward trajectory, projected to surge from US$ 21,789.3 million in 2025 to US$ 62,556.8 million by 2032, increasing at a compound annual progress price (CAGR) of 16.4%. Gaming present playing cards supply a handy technique to entry digital video games, downloadable content material (DLCs), and in-game currencies. Their rising reputation is fueled by the booming gaming trade, which now encompasses over 3.3 billion gamers globally throughout PC, console, and cell platforms.
North America is anticipated to guide the market with a 34.7% share in 2025, owing to a big and lively gaming neighborhood and robust digital infrastructure. In the meantime, the PC gaming section is forecast to dominate, accounting for over 40% of whole gross sales because of the platform’s flexibility, recreation selection, and high-quality graphics. The $20-$50 worth vary is anticipated to be the most well-liked, placing a stability between affordability and worth.
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Key Highlights from the Report
• The worldwide gaming present card market is about to develop at a CAGR of 16.4% from 2025 to 2032.
• North America will maintain a 34.7% share in 2025, pushed by excessive digital engagement.
• PC gaming is projected to contribute over 40% of market income in 2025.
• $20-$50 present playing cards will dominate, representing 43.8% of the market.
• Esports, streaming, and influencer advertising and marketing are accelerating present card adoption.
• Gen Z and millennials are main shoppers, favoring digital over bodily playing cards.
Market Segmentation
The gaming present card market is segmented by platform into console gaming, PC gaming, and cell gaming. PC gaming leads the section, because of superior know-how, modding capabilities, and a broad recreation library. Console gaming is gaining momentum resulting from next-gen gadgets just like the PlayStation 5 and Xbox Collection X, with their devoted storefronts driving digital purchases.
By worth vary, the market is split into US$ 100. The US$ 20-50 vary holds the lion’s share resulting from its mass enchantment and flexibility. Playing cards beneath US$ 20 are additionally rising in reputation, significantly for microtransactions and entry-level gifting amongst youthful, budget-conscious shoppers.
Regional Insights
In North America, digital transactions now dominate the gaming trade, with 95% of purchases made on-line. The U.S. and Canada are seeing growing use of gaming present playing cards as handy instruments for digital purchases, subscriptions, and in-game content material, fueled by a digitally-native inhabitants.
Asia Pacific is one other important area, led by China, which boasts over 674 million avid gamers and robust authorities assist for the trade. India, with greater than 450 million on-line avid gamers, is experiencing explosive progress in cell gaming, which in flip boosts demand for low- to mid-range present playing cards.
Europe’s digital infrastructure and gaming tradition are driving demand for present playing cards. International locations like Germany, France, and the U.Okay. are seeing regular progress, with the latter’s digital present card gross sales growing 21% year-on-year in 2024. Esports reputation and e-commerce assist additional improve market enlargement.
Market Drivers
The first driver for the gaming present card market is the rising engagement of Gen Z and millennials. These demographics dominate the gaming neighborhood and are inclined towards digital spending. In markets like India and Japan, youthful customers are heavy shoppers of gaming-related digital content material, making present playing cards a most well-liked mode of expenditure.
Moreover, the merging of gaming with trend and leisure creates new alternatives for present card utilization. In-game purchases, from avatars to digital items, have gotten frequent, and present playing cards are the go-to resolution for managing these transactions. The monetization methods of contemporary video games typically revolve round microtransactions and DLCs, additional fueling this demand.
Market Restraints
Regardless of its progress, the gaming present card market faces important challenges because of the prevalence of digital fraud. Fraudsters exploit weak safety programs to carry out unauthorized transactions, significantly utilizing stolen bank card knowledge for microtransactions. These actions not solely lead to monetary losses for corporations but in addition erode client belief.
Lack of uniform laws throughout areas complicates the difficulty additional. Whereas some legal guidelines goal fraud, enforcement is inconsistent, permitting malicious actors to use loopholes. Within the U.S., the gaming sector noticed a digital fraud price enhance from 10% in 2022 to 10.9% in 2023, highlighting the necessity for improved safety protocols.
Market Alternatives
Cross-platform compatibility and the surge in subscription-based providers signify important alternatives. Present playing cards that work throughout cell, PC, and console platforms are extra interesting to shoppers who use a number of gadgets. Video games like Fortnite and Name of Responsibility leverage this versatility to spice up present card adoption.
Subscription providers similar to Xbox Recreation Move and PlayStation Plus are additionally driving market progress. Present playing cards allow customers to simply entry these providers or share them with others, fostering long-term engagement. As recreation libraries develop, subscription fashions supported by present playing cards will proceed to achieve traction, particularly amongst digital-native audiences.
Continuously Requested Questions (FAQs)
How huge is the worldwide gaming present card market in 2025?
Who’re the important thing gamers within the international gaming present card market?
What’s the projected progress price of the gaming present card market?
What’s the market forecast for gaming present playing cards by 2032?
Which area is estimated to dominate the trade by means of the forecast interval?
Firm Insights
Key gamers working within the international gaming present card market embody:
1. Sony Company
2. Microsoft Company
3. Steam (Valve Company)
4. Nintendo Co., Ltd.
5. Apple Inc.
6. Google LLC
7. Xsolla
8. Blackhawk Community (BHN)
9. Amazon.com, Inc.
10. GameStop Corp.
Latest Developments:
• In March 2025, Xsolla launched the Xsolla Gold Present Card in each digital and bodily codecs, concentrating on cross-platform performance and developer monetization.
• In April 2025, Microsoft gave away Xbox present playing cards throughout its Spring Sale, selling deeper person engagement and reductions throughout its recreation catalog.
• In December 2024, Blackhawk Community partnered with Roblox to launch digital present playing cards in Indonesia, together with value-added Robux and subscription perks.
The gaming present card market is evolving quickly, underpinned by shifting client habits, cross-platform gaming adoption, and a strong digital economic system. As know-how advances and the gaming viewers continues to develop, these playing cards are poised to play a central position in digital commerce and leisure ecosystems worldwide.
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