How Do You Make NFT Degeneracy Seem Classy? Like This…

TL;DR

• Ledger, the heavyweight within the arduous pockets sport, simply sealed the deal on an unique partnership with none apart from Sotheby’s.

• Our guess is that for Sotheby’s, it is all about getting into (and staying related in) the digital age. They’ve been fairly darn profitable at doing that, thus far – however partnerships like it will give them an added edge available in the market.

• As for Ledger, nicely, they’re hitching their wagon (model) to a winner.

Full Story

Ledger, the heavyweight within the arduous pockets sport, simply sealed the deal on an unique partnership with none apart from Sotheby’s.

For Sotheby’s clientele, this partnership brings three key perks to the desk:

1. Starting in 2024, winners of Sotheby’s NFT auctions will obtain a restricted version Ledger x Sotheby’s {hardware} pockets at no cost (RRP $149).

2. They’ll take pleasure in a premium “white-glove concierge onboarding” facilitated by Ledger.

3. And can get entry to a cross-branded instructional content material sequence by Ledger Academy (which may even be revealed in Sotheby’s Metaverse…)

Okay, that is cool! However, why the partnership?

Our guess is that for Sotheby’s, it is all about getting into (and staying related in) the digital age. They’ve been fairly darn profitable at doing that, thus far – however partnerships like it will give them an added edge available in the market.

(Form of like how airways will give their 1st class clients better and better privileges as they battle for market share).

As for Ledger, nicely, they’re hitching their wagon (model) to a winner.

Sotheby’s raked in a cool $100 million in NFT gross sales in 2021 alone, serving a variety of excessive profile clientele. This can be a good way for Ledger to place itself as a ‘luxurious product.’

…or on the very least ‘luxurious adjoining.’

Sensible on each side!