I’m a Web3 Girl, In a Web3 World

TL;DR

• In Might this yr, Mattel teamed up with Boss Beauties to launch an NFT project with the intention being “to onboard the following 1 million girls and ladies into Web3” and to take action by having a cool product with as little friction as doable to buy.

• Apparently, Margot Robbie’s husband, Tom Ackerly, and one of many movie’s producers, David Heyman, are so into BTC that nearly each dialog moved onto the subject; to which Robbie termed ‘being a Ken.’

• When BTC returns to its all time excessive and the power to purchase, retailer and promote NFTs turns into easy; they’re actually the proper car for constructing neighborhood and selling large films like Barbie 2.

Full Story

You’ve heard the stats: nearly $800M in international field workplace gross sales, the “highest recorded” weekly admissions income in AMC’s 103-year historical past, the listing goes on.

That’s proper, at this time we’re speaking about Barbie.

There are two issues that hyperlink Barbie again to Web3.

1. The NFT assortment that they labored on together with Boss Beauties a number of months in the past.

2. Margot Robbie’s husband.

The primary one’s easy. In Might this yr, Mattel teamed up with Boss Beauties to launch an NFT project.

The NFTs had been $25 for 4, and also you couldn’t use crypto to purchase them even if you happen to wished to.

The intention being “to onboard the following 1 million girls and ladies into Web3” and to take action by having a cool product with as little friction as doable to buy.

The second wants some explaining…

Apparently, Margot Robbie’s husband, Tom Ackerly, and one of many movie’s producers, David Heyman, are so into BTC that nearly each dialog moved onto the subject.

To which Robbie termed ‘being a Ken.’

(We’ll take it as a praise).

Right here’s our prediction for Mattel and Web3:

Mattel already has their Barbie and Sizzling Wheels NFT collections.

PLUS, they’ve their very personal peer-to-peer NFT marketplace.

Whereas NFTs weren’t used too extensively of their huge advertising marketing campaign efforts this time, Mattel says they’ve 45 other movies about their toys within the plans.

The NFT market is younger, bearish, and plenty of nonetheless discover shopping for and storing NFTs a tough job.

However when these indicators flip round – when BTC returns to its all time excessive and the power to purchase, retailer and promote NFTs turns into easy; they’re actually the proper car for constructing neighborhood and selling large films like Barbie 2.

You heard it right here first!