Mercedes-Benz launches its third NFT collection in seven chapters

Mercedes-Benz is able to enter the sector for the third time with a brand new NFT assortment: Mercedes-Benz NXT Icons.

That is the launch of “The Luxurious Period,” the primary of seven chapters, which shall be obtainable from 5 September 2023, and is meant to symbolize a journey exploring the design heritage of the celebrated model.

Mercedes-Benz: the third NFT assortment goals to discover the model’s design heritage

Mercedes-Benz NXT, Mercedes-Benz‘s new dwelling for digital objects, has introduced the launch of its third NFT assortment, Mercedes-Benz NXT Icons, which shall be divided into seven chapters, every referred to as an “period.”

From 5 September 2023, “The Luxurious Period” assortment shall be obtainable for mint instantly on the Mercedes-Benz web site, after which all NFTs will be offered on secondary marketplaces.

Mainly, the entire assortment of the seven “eras,” Mercedes-Benz NXT Icons, is supposed to symbolize a journey of exploration of the well-known model’s design heritage.

How? By creating digital reinterpretations of Mercedes-Benz’s most iconic fashions, created by the Mercedes-Benz design group led by Chief Design Officer, Gorden Wagener.

Particularly, as with “The Luxurious Period,” every “period” of Mercedes-Benz NXT Icons, will consist of roughly 2,700 collectibles, for a complete of 18,860 items. As well as, every new chapter shall be launched over time, each few months.

Mercedes-Benz and the NFT assortment “The Luxurious Period”

The primary of the seven eras, “The Luxurious Period,” is an NFT assortment based mostly on the next fashions: Mercedes- AMG SL 63, Mercedes-Maybach GLS 600, Mercedes-Benz EQS 580, Mercedes-AMG C 63 S E PERFORMANCE, Mercedes-Benz G 500, and Mercedes-Maybach S 680.

Generally, the selection to start with “the period of luxurious,” was described by Mercedes-Benz, as an inspiration to remain true to custom whereas continuously evolving. This additionally means going past the bodily and exploring the digital.

On this regard, Design Officer Gorden Wagener stated:

“Digital luxurious is essential in the case of staging the desirability of tomorrow. With our Mercedes-Benz NXT Icons assortment, we’ve got succeeded in additional growing digital collectibles as an inspiring and modern side of iconic luxurious, reinterpreting present in addition to historic automobiles. Our aim is to maintain on conveying the extraordinary expertise of our Mercedes-Benz merchandise and to even excel the earlier X-factor.”

From the theme of motion and pace of spokes to model design

Whereas Mercedes-Benz NXT Icons is predicated on the exploration of the model’s design heritage, Mercedes-Benz’s first NFT assortment, “Machine,” supplied an exploration of the theme of movement and pace of spokes.

And certainly, it was June 2023, when the motor large had revealed full particulars of its first Non-Fungible Token assortment.

“Machine” had been created along with Dutch artist Hurt Van den Dorpel and artwork collector Fingerprints DAO.

It was an Ethereum-based 1,000 NFT assortment that performed on the themes of pace and notion, because the art work mimics a shifting wheel.

The second NFT assortment, “Mercedes-Benz NXT Eternities,” then again, was launched in August 2023, and it offers with 1,886 items that shall be solely allotted to a small variety of high Mercedes-Benz prospects.

These three NFT collections mark a long-term dedication of the automotive model and the blockchain. To facilitate this aim, Mercedes has additionally established an unique partnership with the Omnicom artistic company community.