Neopets Fans ‘Care Less’ About Crypto, CEO Says

Neopets Metaverse, an NFT-powered recreation primarily based on the massively widespread 1999 pet simulator, was in improvement for roughly two years earlier than it was abruptly canceled final month. Now, the staff is repurposing a few of Neopets Metaverse’s belongings for a brand new cellular recreation, World of Neopets, which won’t have any crypto parts.

However why precisely was the NFT recreation canceled—and can Neopets ever return to crypto once more?

CEO Dominic Legislation is on the helm of Neopets, which has simply grow to be unbiased for the primary time in 18 years beneath a brand new World of Neopia company banner after splitting from mother or father firm NetDragon in a buyout deal.

In an interview with Decrypt, Legislation shared how his stance on blockchain gaming has modified—and what which means for the way forward for Neopets.

Public notion

Legislation cited market sentiment and detrimental group sentiment towards crypto as two huge causes Neopets canceled its crypto recreation.

“At this stage, they most likely care much less about what Web3 is about,” Legislation informed Decrypt of Neopets followers. “There’s a whole lot of detrimental connotation for the mass market.”

At its peak, Neopets had 150 million customers, Legislation stated. His final aim as CEO is to carry these customers again—after which some.

“Most of them don’t actually imagine in the remainder of the know-how since to them, Web3 means like crypto, it means play-and-earn or play-to-earn and a whole lot of scams occurring,” Legislation stated.

Initially, the Neopets NFTs have been a part of a broader transfer to lure within the subsequent, youthful technology of potential players. However the NFTs alienated gamers as a substitute, with PC Gamer writing final yr that the Neopets NFT information was “swiftly protested into oblivion due to loyal followers of the location.”

“I utterly perceive why the group has such a sentiment in opposition to Web3 gaming normally,” Legislation informed Decrypt.

He stated that the discharge of higher-quality NFT video games may assist scale back the stigma presently surrounding the business. As of proper now, nonetheless, he doesn’t imagine there are sufficient good ones available on the market.

A crumbling basis

Neopets raised $4 million in funding simply six months in the past from various pro-crypto buyers like Polygon Ventures and Avalanche’s ecosystem fund—however that doesn’t imply they’re obliged to pursue crypto integrations nor essentially flush with money.

It’s unclear whether or not that funding has already run out, however Legislation informed Decrypt that Neopets has “scarce sources” and thus can solely deal with fixing the location’s basic points for now, equivalent to bug fixes and ending a post-Adobe Flash replace for over 50 traditional Neopets minigames.

Flash know-how was formally killed by Adobe on the finish of 2020.

“Despite the fact that we are able to get new applied sciences in place, even get new recreation experiences [built], however we’re having a crumbling basis, which wouldn’t work for the IP as an entire,” Legislation stated. “That’s type of the place we’ve leaned in and balanced out the choices given the restricted, scarce sources that we’ve.”

It’s additionally what the followers need, the CEO concluded.

“Individuals who care about Neopets most likely care much more about, ‘Oh, can we repair the location,’” Legislation stated.

Neopets’ crypto future

Neopets has had an extended historical past of experimenting with NFTs. In 2018, it launched a limited-time CryptoQuest, the place gamers may buy digital buying and selling playing cards with crypto. In 2021, it launched NFTs—albeit already to some backlash. And in 2022, it sponsored the crypto convention NFT NYC.

Now that the Neopets Metaverse has been shelved, may blockchain tech ever make its means again into Neopets’ future? Don’t rule it out solely, Legislation stated.

“We thought Web3 can be a good suggestion,” he stated of Neopets’ preliminary view on crypto.

Whereas he didn’t assist the “play-to-earn” philosophy—the place gamers grind out matches to earn crypto tokens—Legislation nonetheless sees potential for the usage of crypto as a solution to allow participant possession.

“We nonetheless imagine that there are particular components of Web3 applied sciences that might carry a brand new recreation expertise to our customers,” he stated.