NFT Frequent Flyer Memberships Are Kinda Genius
TL;DR
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Etihad is increasing its NFT Frequent Flyer Membership with a brand new drop of 300 digital memberships.
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Which is kinda genius, as a result of it lets the corporate entry a brand new market of crypto wealthy people, which might be keen to buy merchandise that use blockchain tech.
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And by itemizing on established and extremely frequented NFT marketplaces, Etihad will get a complete bunch of latest eyes on its product providing, that it wouldn’t have beforehand.
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Plus, a purchase order of an Etihad NFT will almost certainly see every purchaser going out of their method to fly Etihad sooner or later.
Full Story
Etihad is increasing its NFT Frequent Flyer Membership with a brand new drop of 300 digital memberships.
Holders get:
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Precedence check-in
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A 25% enhance when incomes miles
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A personalized Etihad membership card
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12-months of Etihad Visitor Silver Tier Standing
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A quick-track to go from Silver to Gold Tier standing
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Lounge entry at Abu Dhabi Worldwide Airport
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And a membership to the Etihad ‘Digital Membership’ (no concept what that’s, however sounds metaverse-y)
Which is cool…
However does Etihad actually want NFTs to run this type of supply?
No. No it doesn’t.
So why go for a blockchain primarily based answer?
It’s all in regards to the market and the market.
The market:
By opting to launch these memberships as NFTs, they will attain a bunch of oldsters which might be:
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Crypto wealthy
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Keen to buy merchandise that use blockchain tech.
Plus, a purchase order of an Etihad NFT will almost certainly see every purchaser going out of their method to fly Etihad sooner or later.
{The marketplace}:
Are you able to title a longtime/extensively adopted Web2 market for the shopping for and promoting of digital items of any and all types?
We are able to’t (and our guess is, neither can Etihad).
However in Web3, there’s a bunch! The most important being OpenSea and Blur.
By itemizing on established and extremely frequented NFT marketplaces, Etihad will get a whoooole bunch of latest eyes on its product providing, that it wouldn’t have beforehand.
It’s kinda genius.
