NYC’s Seaport Scavenger Hunt: Where Tradition Meets Web3

Manhattan’s historic Seaport district is the stage for a brand new digital initiative. In a collaboration between the Howard Hughes Corp and MoonPay, guests are invited to take part in a novel scavenger hunt that seamlessly blends bodily exploration with digital rewards. MoonPay, a acknowledged identify within the Web3 infrastructure area, has joined forces with the distinguished actual property growth and administration entity, The Howard Hughes Corp. Their three way partnership goals to carry a gamified Web3 expertise to Manhattan’s historic waterfront neighborhood, Seaport.

The Mechanics of the Seaport Scavenger Hunt

Ranging from August twenty first and operating till October thirty first, locals and vacationers can interact within the Seaport Scavenger Hunt. Contributors are invited to undertake a digital quest, the place the objective is to seek out ten purple “pearls” scattered all through the Seaport district. Every of those pearls encapsulates a QR code that grants a free digital token to the person when scanned utilizing a cell gadget. Crafted by 3D artist and NFT creator Johana Kroft, these tokens painting playful depictions of iconic New York Metropolis artifacts.

Curiously, the digital tokens serve a twin function: including enjoyable to the hunt and qualifying the members for a weekly prize drawing. Those that reach accumulating all ten tokens stand an opportunity to win varied prizes, together with VIP tickets to the Summer time Live performance Sequence on The Rooftop at Pier 17 and curated culinary present bins price as much as $350 from the Tin Constructing, amongst different rewards. Furthermore, people are free to partake within the occasion a number of occasions per week.

The occasion, nonetheless, goes past mere enjoyable and video games. It serves as a knowledge assortment mechanism, capturing info such because the members’ origin and motion patterns throughout the Seaport space. This information can present insights for advertising and marketing methods, fostering a deeper engagement with native companies.

Endeavors Behind the Hunt

Behind the scenes of this interactive occasion is a strong infrastructure and collaborative effort that brings the scavenger hunt to life. MoonPay is on the helm, guaranteeing the safe storage of the NFTs via their powered wallets. In the meantime, the QR expertise, facilitated by Flowcode, a model specializing in direct-to-consumer connections, performs a significant position in materializing the hunt.

Including a artistic contact to the venture, the enterprise additionally witnesses collaboration with Mason Rothschild’s Web3 advertising and marketing company, Gasoline, and Howard Hughes’ in-house artistic studio. Notably, your entire expertise operates on the Polygon community.

Regardless of the technological underpinning, the scavenger hunt has been crafted to be broadly accessible to the general public. In reality, promotional supplies at Seaport’s entrance conspicuously omit mentions of crypto, NFTs, or Polygon, showcasing the occasion as merely a digitally augmented scavenger hunt, hoping to encourage participation from a wider viewers.

One other Step In direction of Broader Web3 Engagement

In closing, the Seaport Scavenger Hunt is a chief instance of how conventional out of doors actions might be enhanced with a contact of contemporary expertise. By combining the bodily seek for pearls with digital rewards, MoonPay and The Howard Hughes Corp. are giving the general public an opportunity to casually familiarize themselves with Web3 and NFT ideas.

Featured Picture by Lerone Pieters.