Operator of South Korea’s Largest Rewards Service Adopts Blockchain Identity Infrastructure

Moca Community, a decentralized digital identification initiative by Animoca Manufacturers, has launched a verifiable loyalty platform developed with Spree Finance and SK Planet.

Decentralizing Identification for Thousands and thousands of Customers

Moca Community, the decentralized digital identification initiative by Animoca Manufacturers, has launched AIR Store, one of many world’s first verifiable loyalty platforms. Developed in collaboration with Spree Finance and South Korean tech chief SK Planet, AIR Store goals to remodel conventional rewards into clear, interoperable Web3 property.

The partnership marks a big milestone, with SK Planet adopting Moca Community’s enterprise-grade decentralized identification infrastructure. SK Planet, operator of OK Cashbag—South Korea’s largest built-in rewards service—is integrating AIR Identification, Moca Community’s flagship digital identification protocol.

This integration allows verifiable identification providers for 29 million OK Cashbag customers and 95,000 retailers, secured by zero-knowledge proof expertise. The system ensures person information sovereignty whereas supporting excessive interoperability throughout platforms.

“Partnering with Moca Community to launch AIR Store permits us to increase our ecosystem into Web3 whereas persevering with to serve our thousands and thousands of customers with higher worth and extra thrilling experiences,” stated Kyosu Kim, chief enterprise officer of SK Planet.

Customers can earn rewards value as much as 31% of their spending, relying on their membership tier. Factors are denominated in AIR SP, the platform’s stablecoin-backed loyalty level system, and could be redeemed or spent transparently on-chain.

“AIR Store represents a brand new period of verifiable loyalty—rewarding customers with precision whereas stopping reward abuse and giving customers possession of their information,” stated Kenneth Shek, challenge lead at Moca Community.

Pushed by New Requirements and Privateness Calls for

Shek defined that verifiable loyalty applications differ from conventional ones by making standing and rewards globally acknowledged and universally trusted. By means of verifiable credentials, customers can carry their loyalty identification throughout a number of platforms and retailers, turning beforehand siloed factors into interoperable, on-chain property.

“What makes AIR Store much more highly effective is the usage of stablecoin-backed rewards,” Shek added. “Not like conventional loyalty factors, which may fluctuate in worth or expire, these tokenized rewards give customers confidence that their earned worth will maintain over time.”

Shek cited two key causes for launching AIR Store now: the rising adoption of decentralized identifiers and verifiable credentials as authentication requirements throughout governments, enterprises, and blockchain ecosystems; and shifting shopper expectations round information privateness.

“Individuals at the moment are far more hesitant to share private information with centralized platforms except they see clear advantages or have management over their data,” Shek stated. “Verifiable identification options make it potential to show your identification with out exposing delicate data, aligning with a privacy-first mindset.”