SolSea to mint NFTs to promote Coca-Cola Serbia brand
EXIT Pageant and SolSea have teamed up for a collaborative effort the place SolSea will provide merchandise and develop non-fungible tokens (NFTs) showcasing the branding of Coca-Cola Serbia.
The three way partnership goals to supply attendees of the annual summer season music occasion in Novi Unhappy, Serbia, an unique alternative to accumulate NFTs and merchandise all through the pageant from July 6 to 9, 2023.
SolSea companions with EXIT Pageant, Coca-Cola Serbia
EXIT Pageant, Coca-Cola Serbia, and SolSea have not too long ago joined forces in a collaboration that merges bodily and digital parts. This partnership goals to mix tangible hoodies, a particular NFT assortment on the SolSea market on Solana, and a pageant’s ambiance, with the discharge’s core being the “Magic Mirror” activation.
The interactive function will exist inside the Coca-Cola Serbia zone on the EXIT Pageant.
In keeping with an ALLA.ART announcement, the digital expertise may be utilized when pageant goers use their cell gadgets to scan a QR code offered and seize a photograph of themselves utilizing the Magic Mirror.
As a part of the supply, 100 specifically designed hoodies are reserved solely for VIP members and are accompanied by paired NFTs. Moreover, the supply extends to short-sleeved and sleeveless shirts; nonetheless, it stays unclear from AllArt’s announcement whether or not these things are related to NFTs.
Whereas the present supply is restricted to Coca-Cola’s Serbian division, the corporate has beforehand engaged in numerous ventures involving non-fungible tokens (NFTs).
In July 2021, to commemorate Worldwide Friendship Day, Coca-Cola organized an public sale for 4 charity NFTs minted on Ethereum and made accessible on OpenSea, an NFT market.
Moreover, in 2022, Coca-Cola launched one other set of charity NFTs on Polygon to mark the identical event.
Timing the discharge
Whereas the partnership is being introduced with excessive pleasure, it’s price noting that their collaboration is coming at a time when blue-chip NFTs are struggling to take care of their market share.
Just some days prior, ground costs for BAYC NFTs noticed a 90% lower in ground value, with Justin Bieber’s personal NFT dropping by almost 1,000,000 {dollars}, which was believed to be triggered by criticism of Azuki NFTs, which have been mentioned to be putting similarity to their earlier assortment.
Though these two in style NFT collections are at present going through struggles, it will not be definitive of the success of the brand new collaboration, which provides a tangible component to a historically intangible asset.
