400% Growth in Swaps, 30% Revenue Gain: Changelly API’s Effect on NGRAVE’s Business

In August 2024, NGRAVE—a Belgian firm main in blockchain safety, designing and manufacturing superior {hardware} and software program options—built-in Changelly’s change API into its cellular app. In the present day, lower than a 12 months after launch, the swap characteristic drives constant income development and helps NGRAVE’s long-term product imaginative and prescient. 

This case research first appeared in Coinpedia’s coverage of NGRAVE’s swap growth and was subsequently featured on Binance Square, the place the collaboration was highlighted as a standout instance of API-driven efficiency.

Key Outcomes at a Look

• Completed Transactions: +400% in 3 months after launch
• Whole Swap Quantity: $47 million since August 2024
• Income Affect: 30% of NGRAVE’s whole firm income
• Person Exercise: +30% enhance
• Bounce Price: −15%

From Product Function to Income Driver: 30% of Whole Firm Income

What started as a value-added characteristic shortly turned a enterprise income supply. In the present day, 30% of NGRAVE’s whole firm income comes instantly from swap transactions powered by the combination with Changelly.

This reveals that even in a hardware-centric enterprise, embedded providers can drive sustainable development. With no custodial danger and no off-platform publicity, Changelly’s API-powered swap move matches seamlessly into NGRAVE’s mission.

Accomplished Transactions: +400% Progress in 3 Months

Within the first quarter after launch, the variety of accomplished swaps monthly grew by 400%. This sharp rise alerts that customers shortly embraced the in-app swap expertise, significantly when it was paired with the high-level safety they count on from NGRAVE.

For a person base constructed on warning and long-term holding, such speedy behavioral change underscores a requirement for trusted, in-wallet utility.

Driving Engagement: +30% Person Exercise, −15% Bounce Price

Since integrating Changelly, NGRAVE has seen a 30% increase in general person exercise. Extra customers usually are not solely opening the app, however staying, participating with options, and finishing significant actions.

The bounce charge dropped by 15%, suggesting that customers who as soon as opened the app with out finishing transactions at the moment are discovering what they want sooner, and staying to behave on it. It’s a transparent signal that embedded swap performance has improved the general person expertise, significantly in a security-focused surroundings the place belief is essential.

“Changelly has constantly delivered dependable, well timed assist for our customers. At NGRAVE, our mission is to supply a safe, seamless expertise, and Changelly’s swap providers have been serving to us fulfill that promise.”

—NGRAVE Consultant

Swap Quantity Hits $47M—Powered Totally by Changelly

Each swap made by NGRAVE since August 2024 has been powered by Changelly’s API. This single integration has dealt with 100% of NGRAVE’s in-wallet swaps, accounting for over $47 million in transaction quantity.

High belongings swapped embrace BTC, ETH, XRP, and SOL, a mixture that displays the preferences of NGRAVE’s investor-grade person base. These are long-term, high-security customers who count on reliability and worth.

“A dependable API lets companies scale with out rebuilding the wheel. It’s the quickest strategy to broaden options and develop further income whereas staying true to core merchandise”

—Zifa Mae, Head of Product at Changelly

Constructing Collectively: Co-Advertising and marketing in Motion

The partnership didn’t cease at integration. Each groups actively promoted the launch by coordinated campaigns.

• NGRAVE reached out to its customers with direct emails, social media updates, and a Cointelegraph media marketing campaign. A limited-time 0% charge promo gave early adopters a powerful cause to strive the brand new swap characteristic.
• In the meantime, Changelly spotlighted the partnership on its weblog with over 1.5 million month-to-month readers, in its publication, and throughout pockets listings. An X (Twitter) giveaway and unique {hardware} low cost added further incentive, and introduced each communities collectively.

This co-marketing synergy helped enhance person consciousness and drive swap adoption proper from launch.

Ultimate Ideas: A Safe Integration That Delivers

The NGRAVE and Changelly collaboration reveals that safety and development can go hand in hand.

By embedding a trusted API that aligns with its mission, NGRAVE delivered greater than new performance—it reshaped how customers work together with their pockets. It additionally created a secure income stream, improved engagement, and positioned itself for continued growth.

This case highlights the long-term worth of selecting the best infrastructure accomplice. When the tech is dependable, the assist responsive, and the expertise seamless, customers reply—not simply with belief, however with motion.

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Disclaimer: Please observe that the contents of this text usually are not monetary or investing recommendation. The data offered on this article is the creator’s opinion solely and shouldn’t be thought-about as providing buying and selling or investing suggestions. We don’t make any warranties in regards to the completeness, reliability and accuracy of this info. The cryptocurrency market suffers from excessive volatility and occasional arbitrary actions. Any investor, dealer, or common crypto customers ought to analysis a number of viewpoints and be aware of all native laws earlier than committing to an funding.