Improvado Unveils Next-Generation AI Agent for Marketing Analytics
After months of buyer validation, the Improvado AI Agent has demonstrated its means to avoid wasting advertising groups over 30 hours per week.
SAN DIEGO, CA / ACCESS Newswire / September 25, 2025 / Improvado immediately introduced a serious replace to its AI Agent, the AI interface of its end-to-end advertising knowledge platform. Whereas the platform unifies, transforms, and fashions advertising knowledge throughout channels to make organizations AI-ready, the AI Agent leverages that basis to show unified knowledge into insights, visualizations, and actions through pure language.
Automated AI evaluation reduces the time spent on advertising analytics and accelerates decision-making processes.
With its newest replace, the AI Agent brings deeper reasoning and extra business-aware suggestions, serving to groups minimize hours of handbook evaluation, repetitive reporting, and dashboard constructing.
Advertising groups are already utilizing the Improvado AI Agent for cross-channel reporting, marketing campaign efficiency breakdowns, and advert hoc Q&A. It has additionally grown to ship extra advanced workflows, comparable to constructing dashboards on the fly, pulling stay API knowledge, and making ready scheduled reports-from each day and weekly updates to QBRs-tasks that beforehand required important analyst time.
“I’ve been utilizing the Improvado AI Agent for some time now, and it’s such a strong device that’s continually evolving. It supplies fast descriptive evaluation and visuals which have made discovering insights an environment friendly process-an important profit when managing a lot of multi-channel campaigns with a busy schedule,” stated Grace Luan, Advertising Knowledge Analyst at True North Customized.
“The worth begins with a clear, unified dataset,” stated Roman Vinogradov, VP of Product at Improavado. “With that basis, the Improvado AI Agent offers groups dependable, business-relevant solutions to their questions. It makes advertising knowledge accessible to everybody, and turns it right into a device individuals really wish to use.”
Key updates within the Improvado AI Agent
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Enterprise-aware insights-understands company-specific metrics, definitions, and workflows, and may also evaluate outcomes with trade benchmarks to supply complete analyses for stakeholders.
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Instantaneous visualizations-produce charts and dashboards on demand, turning queries into ready-to-share visuals in seconds.
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Templated & scheduled AI workflows-ensure recurring reviews and recent insights are delivered mechanically.
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Deeper reasoning-answers extra advanced, multi-step advertising questions and explains the “why” behind efficiency.
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MCP help-connects extra instruments to your inside administration methods, time-tracking, and databases (Asana, Notion, Jira, PostgreSQL, and so forth).
The AI Agent replace underscores Improvado’s mission to make advertising knowledge accessible throughout the group, so groups spend much less time making ready knowledge and extra time appearing on it. By combining a unified knowledge basis with an clever interface, Improvado allows corporations to make use of AI on prime of dependable advertising knowledge and make sooner, extra assured selections. The up to date AI Agent is now accessible to all clients.
About Improvado
Improvado is a totally built-in AI-powered advertising analytics and intelligence platform trusted by Fortune 500 corporations and world businesses to show fragmented advertising knowledge right into a strategic benefit. The platform connects and harmonizes knowledge from over 500 advertising and gross sales sources, automates advanced analytics workflows, and delivers actionable insights via enterprise-grade infrastructure with built-in governance and compliance. Improvado supplies a unified view of selling ROI and efficiency whereas decreasing the whole value of possession by 40-65%. Go toimprovado.io to study extra.
SOURCE: Improvado
