UFC Expands Web3 Partnership with Fightfi’s Fight.ID Platform

• Utilizing blockchain know-how, Struggle.ID, an official companion of UFC Strike digital collectibles, connects the increasing Web3 person group with the UFC’s worldwide fan base.
• Via the continued creation of blockchain-powered merchandise and experiences, the partnership seeks to enhance UFC’s digital fan interplay.

The UFC, the main combined martial arts (MMA) group on this planet, and Fightfi, the agency behind Struggle.ID, a Web3-enabled platform created for fight sports activities fanatics and athletes, have introduced an prolonged relationship. Via the continued creation of blockchain-powered merchandise and experiences, the partnership seeks to enhance UFC’s digital fan interplay.

Utilizing blockchain know-how, Struggle.ID, an official companion of UFC Strike digital collectibles, connects the increasing Web3 person group with the UFC’s worldwide fan base. A digital id and loyalty system, a prize pool mechanism to allow additional fighter bonuses, and a spread of high-end gadgets unique to the Struggle.ID ecosystem are all on the corporate’s pipeline.

A contemporary funding spherical has been concluded by Struggle.ID to assist the subsequent era of its platform. Anthos Capital, Aptos Basis, Aquanow Ventures, Blockchain Coinvestors, Cloth VC, Jupiter, and Memeland are among the many institutional contributors. Angel buyers from the leisure and sports activities sectors are additionally a part of the spherical. UFC fighters Gilbert Burns, Josh Emmett, Dan Ige, Vicente Luque, Eric Nicksick, Alexandre Pantoja, and Gregory Rodrigues are among the many notable boosters. Yat Siu, Chairman of Animoca Manufacturers; NBA legend Baron Davis; NFL Professional Bowler Cam Jordan; and Craig Kallman, Chief Music Officer of Atlantic Music Group, are among the many different buyers.

A wide range of digital merchandise with Web3 options together with digital asset possession, programmable incentives, and improved person engagement can be developed utilizing the spherical’s proceeds. These merchandise can be according to the 4 primary tenets of the Struggle.ID platform: Struggle Honest, Struggle Collectively, Struggle Via, and Struggle Ceaselessly.

Grant Norris-Jones, Govt Vice President, Head of International Partnerships at TKO said:

“UFC has all the time embraced an innovation-first mentality. James and his workforce have confirmed to be a dynamic and modern companion for us, and we’re extraordinarily excited to assist the Struggle.ID ecosystem over the subsequent a number of years.”

Over the past three years, the Struggle.ID workforce has contributed to the creation of UFC digital collectibles. Via the brand new partnership, this materials will attain a wider viewers throughout the fight sports activities group.

James Zhang, Co-Founder and CEO of Struggle.ID said:

“As our world continues to turn out to be extra digitally enabled, there isn’t a higher time than now to spend money on blockchain tasks. There’s additionally no higher time to turn out to be a UFC fan as MMA continues to seize our cultural zeitgeist. As battle followers, now we have lengthy admired UFC’s grit and innovation. Over the previous three years, our groups have developed unbelievable belief and collaboration behind constructing UFC’s official digital collectibles. It’s time now to develop our choices to ask all battle followers to hitch the tribe of digital possession.”