Michael Saylor’s Strategy adds $531 mln BTC – Why Bitcoin barely moved

• Michael Saylor’s Technique BTC acquired 4,980 BTC, bringing its whole to 597,325 BTC.
• Like latest bids, the newest $532million purchase didn’t rally BTC amid excessive profit-taking. 

On the thirtieth of June, Michael Saylor announced that Technique (previously MicroStrategy) purchased an additional $531.9 million of Bitcoin (4.98K cash), rising its total holdings to 597,325 BTC. 

In H1 2025 alone, Technique acquired 170,038 BTC—35% of its whole holdings—in line with CryptoQuant.

Now, the pioneer in BTC company treasury holds 2.85% of the overall provide, making it a key sentiment issue for the market. 

Supply: CryptoQuant 

BTC drops amid profit-taking

Regardless of the sizeable purchase, Bitcoin barely flinched. The asset climbed to $108K briefly on Sunday however dropped over 2% heading into July.

Supply: BTC/USDT, TradingView 

That’s proper—BTC eased even after Technique’s high-profile buy, hinting at deeper headwinds overpowering company demand.

Actually, the asset has been resilient through the Iran-Israel escalations however failed to interrupt greater even after the tensions calmed, and ETF inflows surged above $11 billion. 

Whales and LTHs are cashing out

Onchain analysts noted that the strain on BTC got here from long-term holders (LTH) and whale sell-offs. 

In response to a Glassnode analyst, LTH with over 1 yr of holding interval dumped $800 million day by day in early June. Moreover, whales offloaded $440 million on common, compounding the strain on BTC. 

Supply: Glassnode 

In the meantime, the early July retracement gave the impression to be pushed by falling demand from U.S. buyers, too. 

The Coinbase Premium Index, usually seen as a proxy for U.S. investor urge for food, dipped barely. As of the first of July, it hovered above zero, however didn’t break greater to counsel aggressive shopping for.

Supply: CryptoQuant

General, BTC continues to face promote strain from whales and LTH, offsetting the demand from Technique, different treasury companies and ETFs.