NFT Sales Spike in July—but Still Miles Below 2024’s Highs

Non-fungible token (NFT) gross sales noticed a rise in July, leaping ​​50.14% greater than gross sales recorded in June. Regardless of the rise, NFT gross sales in July 2025 had been nonetheless 35.02% decrease than the numbers recorded on the finish of 2024.

From Bust to Bump: NFT Market Sees 50% Raise, however Is It Too Little, Too Late?

This previous July, stats from cryptoslam.io present Ethereum led all blockchains in NFT gross sales quantity, recording $296.5 million—a 69.63% improve from the earlier interval. A lot of that was pushed by NFT collections equivalent to Cryptopunks, which introduced in $62.7 million, up 491.79%, and Pudgy Penguins, which noticed a 369.58% rise to $26.2 million in gross sales.

Bitcoin NFTs took second place with $77.4 million in digital collectible quantity, a forty five.79% uptick. BRC-20 NFTs contributed $18.9 million of that whole, rising 68.54% in the identical timeframe. Polygon ranked third by blockchain quantity at $62.1 million, regardless of Courtyard NFTs pulling in $53.5 million. That marked a 25.62% drop for the gathering and practically a 60% decline for the Polygon total.

Mythos and BNB Chain each noticed steep declines in exercise in July—down 55.05% and 54.33% respectively—whereas Solana held comparatively steady with an 8.63% achieve. Blockchains equivalent to Cardano and Circulation posted reasonable positive factors of 52.94% and 55.45%, however with smaller volumes, every just below $7 million. Immutable and Avalanche additionally posted double-digit losses, rounding out a blended month throughout chains and collections.

The NFT scene has been on a gentle downtrend since its heyday in 2021 and the beginning of 2022. Month-to-month gross sales as soon as rocketed previous $6 billion throughout the mania, however the momentum fizzled rapidly and stayed in decline for months on finish. By mid-2022, quantity had already slid beneath the $1 billion mark. Whereas there have been a couple of fleeting upticks since, none have come near revisiting these explosive peaks.

This dip in quantity tracks with the broader slowdown throughout the NFT market, which hasn’t proven any significant rebound over the previous 12 months. That stated, July introduced a noticeable pop—gross sales jumped 50.14% from June’s $389.634 million to $585.122 million. Nonetheless, it’s a far cry from the $900.540 million notched in December 2024.