The Worlds Most Successful NFT Loyalty Program Just Failed (R.I.P Starbucks Odyssey)
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Alright, so this story was extra ‘Not so cool’ at first look…
However after mulling it over, taking a step again and considering on it, we’re assured we are able to write about it underneath the ‘That is cool’ heading.
So let’s rip the band-aid off:
The Starbucks ‘Odyssey’ NFT reward program — one of the crucial profitable Web2-to-Web3 client applications — is coming to an finish.
For our facetious associates on the market muttering “…can’t have been that profitable” at their laptop screens — we hear you! The bar for fulfillment is (sadly) set a complete lot decrease within the NFT world.
If a undertaking not solely avoids crashing and burning, however lasts a 12 months or extra — that’s a wild success at this level.
Now, right here’s why we’re nonetheless seeing this as a ‘glass half full’ outcome…
Bear in mind when e-commerce as a enterprise mannequin got here in attain of anybody/everybody — whether or not you have been promoting hand-made jewellery, or garden care providers?
It was someplace between 2010 and 2015 — the years when smartphones and social media proliferated from ‘some of us have it’ to ‘everybody has it.’
On the finish of that interval, most companies might spin up a web site and attain new customers through paid adverts cheaply/simply, trigger nearly everybody had a wise telephone and social media account of some kind.
The good telephone equal of adoption drivers is but to hit in Web3.
…and in hindsight, the Starbucks Odyssey program was one thing that actually wanted an exterior adoption driver in entrance of it, creating tailwinds for it to journey.
The thrilling half is that this:
As soon as that adoption driver hits — anybody on the lookout for a blueprint on ‘easy methods to enter the Web3 market with out immediately crashing and burning’ could have it!
All due to the Starbucks Odyssey program.
We salute you