Nike and Electronic Arts Team Up To Create New Immersive Experience In EA Sports Gaming Ecosystem

NFT

Nike Digital Studios, the digital division of the sportswear large, and online game developer EA Sports activities have teamed as much as convey digital objects from the Nike .SWOOSH platform to the EA Sports activities gaming ecosystem. Particulars on the partnership are restricted, however Nike mentioned in a press launch that the collaboration will permit .SWOOSH members and EA Sports activities followers to “categorical their private type by way of play.”

EA Sports activities is a division of Digital Arts that has launched video games like FIFA, Madden NFL, and extra. Final week, Nike’s .SWOOSH platform launched its first non-fungible token (NFT) sneaker assortment, with gross sales exceeding $1 mln. The sale of “digital objects” started on Could 15.

On the time of writing, 97,627 containers of Our Pressure 1 have been offered out of a complete stock of 106,453, in keeping with Polygonscan. In keeping with Ron FARIS, Normal Supervisor of Nike Digital Studios, this partnership will unlock some unbelievable new experiences for the .SWOOSH neighborhood and EA SPORTS’ huge fan base.

Picture: NFT Arty