Ubisoft Taps AI Analytics Firm to Bolster ‘Champions Tactics’ NFT Game Launch

On Tuesday, Ubisoft introduced a collaboration with Helika, a agency that gives on-chain and social analytics round video games, together with advertising and marketing insights and recreation administration performance. In accordance with the startup, Ubisoft will make the most of its varied providers across the launch of the unique role-playing recreation on the Oasys blockchain.

“This contains on-chain and in-game knowledge, attribution, stay ops, no-code meta characteristic administration, and A/B testing,” Helika CEO Anton Umnov instructed Decrypt. “Ubisoft can also be pre-subscribed to Helika’s AI optimization providing, which makes use of AI brokers to programmatically optimize and steadiness their video games for sustainable development and ROI.”

Helika is already utilized by a who’s who of blockchain recreation builders, together with Bored Ape Yacht Membership creator Yuga Labs (Otherside), Pudgy Penguins (Pudgy World), Proof of Play (Pirate Nation), Treasure, and extra. The startup raised an $8 million Collection A funding spherical led by Pantera Capital, as introduced final week.

Champions Ways: Grimoria Chronicles is ready to launch in 2024, with Ubisoft showcasing a playable demo for the primary time final week on the NFT Paris convention. The corporate launched a free mint of Ethereum NFT profile image (PFP) characters in December, which now begin at virtually $400 value of ETH on secondary marketplaces.

“We’re excited to work along with Helika to discover Web3 for gamers, and their superior gaming analytics, consumer acquisition, and recreation administration infrastructure will probably be a useful addition to our pipeline,” stated Nicolas Pouard, Vice President of Ubisoft’s Strategic Innovation Lab and Head of Blockchain Initiative, in a press launch.

Whereas Champions Ways is the writer’s first unique blockchain recreation, Ubisoft has gone as deep as any conventional gaming firm into the crypto world lately.

Ubisoft launched free Tezos NFTs for its current Ghost Recon Breakpoint recreation in late 2021, and has additionally offered NFTs primarily based on the Rabbids IP and extra for The Sandbox, a metaverse recreation. Moreover, the writer has launched different experimental blockchain initiatives and supported quite a few startups and networks throughout the house.