Upland Reveals ‘Share and Build’ Airdrop Drive Ahead of Ethereum Token Launch
Upland, a crypto recreation constructed round real-world places, introduced Friday that it has launched the primary wave of its “Share and Construct” airdrop collection. It is geared toward rewarding neighborhood members and newcomers alike for participating with the Upland platform earlier than its Ethereum token goes dwell.
The primary chapter will let customers earn Sparklet tokens—Upland’s current in-game utility token used to assemble buildings and create content material—by social media actions and in-app missions over a three-week interval.
Customers can join their Twitter (aka X) accounts and earn factors by participating with Upland and Sparklet content material on the social media platform. These factors will then be transformed to Sparklet tokens throughout the Upland recreation. The Twitter-centric airdrop farming marketing campaign recollects comparable pushes across the Portal and BlockGames tokens.
Final November, the EOS-based Upland introduced that it deliberate to launch an Ethereum token that’s tied to its in-game Sparklet token. That whitepaper describing Upland’s plans was put to a neighborhood vote, with 87% of customers voting in approval of the proposal.
The token tradability occasion (TTE) will comply with the airdrop marketing campaign, letting customers convert their in-game Sparklet forex right into a tradeable Ethereum token.
“We’re excited to launch the ‘Share and Construct’ airdrop collection as we’re preparing for the Sparklet occasion. This initiative aligns completely with our imaginative and prescient of fostering a thriving Web3 ecosystem and rewarding passionate gamers,” stated Dirk Lueth, co-founder and co-CEO of Upland, in a launch.
This primary wave of the airdrop marketing campaign provides 10 totally different reward ranges, with customers’ engagement ranges and social stats on Twitter figuring out their level multipliers. Customers of choose, as-yet-unrevealed Upland companions can even obtain “level boosts” to assist them earn extra.
Moreover, by finishing every forthcoming airdrop chapter, individuals will likely be rewarded a definite Block Explorer NFT that serves as a recreation piece inside Upland. Gathering 5 such rewards unlocks an unique NFT to be used throughout the Upland recreation.
Upland started life in 2019 as a property-trading recreation, with digital variations of actual life properties tokenized and offered throughout the recreation. It has since expanded right into a extra sturdy metaverse expertise with autos, occasions, and different gameplay alternatives. Upland raised $7 million in a Collection A extension spherical final November.
Editor’s be aware: This text was written with the help of AI. Edited and fact-checked by Andrew Hayward.
