Web3 Domains Are Now Directly Searchable on Google
TL;DR
Full Story
Google is giving the hat tip of approval to Web3, by including ENS to their search engine.
Right here’s what meaning:
ENS stands for the ‘Ethereum Identify Service,’ a protocol that lets you create a customized pockets deal with on Ethereum.
Aka: purchase a customized area identify on Ethereum (e.g. web3dailyisverycool.eth).
As of Might 2023, Google has been including ENS to its search engine on the downlow (assume: no press, PR or media concerning the integration).
Which doesn’t look like an enormous deal, however it’s.
Now, while you search an Ethereum area identify deal with on Google, the pockets’s stability might be proven proper there within the search outcome.
…okay, nothing groundbreaking at first look.
However the massive factor right here is, Google is making the stability data hooked up to an Ethereum area searchable.
…Google — which nonetheless ‘the gateway to the web’ for most individuals — is actually incentivizing of us to get inventive and fix extra dynamic types of knowledge to their Ethereum addresses.
Once more, massive whoop, who cares?
However bear in mind what early net domains was once used for? You’d purchase your self a .com deal with, simply to checklist your identify and e mail deal with in plain textual content.
On the floor — complete snooze fest! However quick ahead to in the present day and take a look at what sort of data/experiences might be hooked up to a site!
You may watch motion pictures and TV exhibits…purchase garments, groceries, houses, aircraft tickets…hearken to books, podcasts, and so on.
An entire lot might be constructed round a site — and now, builders and customers alike are being incentivized to start out constructing on Web3 domains.
Very cool!
