Web3 Just Found a Side Door Into Web2 (And We Totally Missed It)

TL;DR

• In case you can paste/embed a hyperlink on a web2 platform, you possibly can permit customers to work together together with your web3 app or recreation — with out them ever leaving the platform (which suggests web3 now has web2-style distribution choices).

Full Story

We have to name some folks out…

And people persons are ourselves.

Yesterday after we wrote in regards to the Ethereum and Solana ecosystems matching one another one-for-one in many-a-feature-update, we kinda simply skimmed over the launch of Solana’s new ‘Blinks’ characteristic.

Right here’s the Oprah patented “ah ha” we simply had (24hrs after the very fact):

Final week we wrote about ‘Hamster Kombat’ — the Telegram-based recreation that has now pulled in 200M customers since March.

Then just a few days later, we harped on about how web2 firms (like Telegram) have the most important alternatives in web3, as a result of they’ve established distribution approach past any web3-native apps/platforms.

…however we did not marry these two tales with the arrival of Solana Blinks, till now.

Hamster Kombat is (apparently) a enjoyable recreation, which will be simply accessed by Telegram’s 900M month-to-month lively customers, by way of the app.

Web3 apps/recreation don’t have that sort of distribution energy.

(E.g: the main ETH and SOL wallets, MetaMask and Phantom, have a mixed month-to-month lively consumer base of 37M).

However options like Blinks steer round that hurdle by piggy backing off the distribution of current web2 platforms.

In case you can paste/embed a hyperlink on a web2 platform, you possibly can permit customers to work together together with your web3 app or recreation — with out them ever leaving the platform.

(Similar to Telegram).

The massive alternative being:

In case you’re constructing on Solana, now you can outcompete Telegram’s attain of 900M month-to-month lively customers, just by posting your recreation to Fb, Twitter, Reddit — or hey, even Telegram itself.

Now — there’s nonetheless an enormous ol’ catch:

Customers of those web2 platforms will nonetheless want a Solana pockets, like Phantom, to have the ability to work together with the sport or app…so there’s nonetheless friction.

However there’s a superb likelihood the social proof (aka: people seeing these apps/video games in every single place on their timeline) offered by these main web2 platforms, will drive pockets adoption up and to the best.

It’s like web3 tech simply discovered a aspect door into web2!