Williams Racing, Kraken’s Rear Wing Takeover Returns With Cosmos Collection NFT Airdrop

Crypto alternate Kraken is giving NFT holders the chance to showcase their PFPs on Williams Racing’s United States Grand Prix livery within the second Rear Wing Takeover contest.

“Final 12 months’s takeover generated large curiosity and an excellent design, and we will’t wait to see what followers will select this time spherical,” mentioned James Bower, Industrial Director at Williams Racing, in an announcement shared with Decrypt.

This 12 months’s contest will see holders of Williams Racing’s Grid Cross NFTs obtain an airdrop of PFPs from the brand new 100,000-strong Cosmos Assortment. Designed by main Web3 artist CandyApple, the Cosmos Assortment PFPs function 10 totally different character varieties and over 130 distinctive traits.

Grid Cross holders can submit their Cosmos Assortment NFTs for inclusion in Williams Racing’s rear wing design for the U.S. Grand Prix in Austin on October 20. Followers will vote to select six winners from a shortlist of 12 NFTs, with the winners integrated into the livery for Alex Albon and Franco Colapinto’s vehicles.

“The Cosmos Assortment brings Williams Racing’s proud F1 heritage to a brand new wave of digitally-savvy followers, and the Rear Wing Takeover is a singular probability for our supporters to determine what the FW46 will seem like in Austin,” mentioned Bower.

Kraken CMO Mayur Gupta added that the Rear Wing Takeover contest “brings a brand new twist to one among KrakenNFT’s hottest 2023 occasions,” calling the competitors, “an important alternative to collaborate with our Williams Racing companions and speed up crypto consciousness by sport.”

Final 12 months’s Rear Wing Takeover noticed six fortunate winners’ NFTs showcased on the rear wing of each Williams Racing vehicles throughout the Components 1 Lenovo United States Grand Prix 2023 weekend, seen by hundreds of thousands of followers in individual and on TV.

The Williams Racing Collectibles+ Grid Cross

Powered by Kraken, the Williams Racing Collectibles+ Grid Cross launched in 2023, with over 50,000 claimed thus far. “The expertise that powers cryptocurrency is right for creating enjoyable, protected fan experiences by way of digital asset possession,” mentioned Gupta, with Grid Cross holders receiving advantages together with Fan Zone actions, merchandise pre-sales and digital collectible airdrops.

The Grid Cross has been up to date for 2024, with perks together with a 15% low cost on Williams Racing merchandise, plus entry to particular actions at Williams Racing Fan Zones, with “extra surprises” coming down the pipe.