X2 Transactions, 166% Average Order Value Boost: Ballet Scales with Changelly’s Crypto Exchange API
Since 2020, Ballet—a U.S. firm providing easy, safe chilly storage options—has partnered with Changelly to allow in-app crypto swaps straight inside its cellular companion app. With Changelly’s Crypto Alternate API integration, Ballet customers gained entry to hundreds of buying and selling pairs in a safe, non-custodial atmosphere.
Right here is the influence of collaboration over 4 years: transaction quantity has doubled, month-to-month lively customers (MAU) are up 21%, AOV elevated by 166%, and the bounce price has dropped from 38% to 22%. Immediately, 40% of all swap exercise within the app is powered by Changelly, an indication of each constant efficiency and consumer belief.
By streamlining the in-wallet swap course of via Changelly’s Alternate API, Ballet acquired a lift to its key enterprise metrics and income. The combination has enabled one of many market’s main chilly storage options to additionally ship a practical buying and selling expertise—all with out compromising on self-custody, safety, or simplicity.
This case examine was first printed by FinanceFeeds, reporting on Ballet’s transaction and AOV development following its Changelly API integration.
X2 Transactions Publish-Integration
Since integrating Changelly’s swap API, Ballet has seen the variety of accomplished transactions double. This development in exercise alerts larger consumer engagement, stronger intent to transact, and a extra practical product expertise general.
Moderately than forcing customers to maneuver funds to centralized exchanges, Ballet now permits worth change straight contained in the pockets’s consumer expertise, bridging the hole between asset storage and asset utility.
Person Development & Retention: +21% MAU in One 12 months
From 2023 to 2024, Ballet’s Month-to-month Energetic Customers (MAU) rose by 21%—a transparent signal of constant consumer development even in a maturing market.
On the identical time, retention charges remained robust, rising barely from 72% to 74%. This stability exhibits that present customers discover continued worth within the swap characteristic and are coming again often to make use of it.
166% AOV Improve: How Belief Formed Transaction Habits
From pre- to post-integration, Ballet noticed a 166% enhance in weekly Common Order Worth (AOV), significantly within the early phases—pushed by rising consumer confidence within the in-app swap expertise.
Whereas development has leveled off in latest months, AOV stays constantly excessive. Within the context of safe, chilly storage merchandise, this stability alerts lasting belief and sustained engagement from customers transacting straight inside the app.
40% of All Swaps Are Now Powered by Changelly
Immediately, 4 out of each 10 swaps initiated in Ballet’s app are executed via the Changelly API. That’s a transparent marker of consumer desire—and a direct indicator of service reliability.
This share isn’t just quantity, it’s belief. Ballet customers proceed to decide on Changelly from a number of suppliers as a result of the expertise delivers: low latency, aggressive charges, and regulatory transparency.
“Ballet has constructed a uniquely accessible chilly storage answer, and we’re proud to assist that have with seamless, dependable in-app swaps. What makes this partnership work is long-term alignment—on product values, on consumer expectations, and on execution. The expansion we’ve seen collectively is proof that safe self-custody and lively engagement can go hand in hand.”
—Zifa Mae, Head of Product at Changelly
Bounce Charge: -42%
Between October 2023 and October 2024, Ballet’s bounce price dropped from 38% to 22%. That’s a 42% lower, exhibiting that customers are usually not solely opening the app—they’re staying, interacting, and finishing actions.
This decline displays smoother onboarding, sooner swap execution, and a backend movement optimized for conversion and usefulness, even in a non-custodial atmosphere.
From Chilly Storage to Scorching Utility
The partnership between Ballet and Changelly proves that safety and usefulness don’t must compete. Ballet’s hardware-based safety mannequin, mixed with Changelly’s change infrastructure, provides customers entry to a platform that permits long-term storage and on-demand transactions in a single seamless consumer movement—offering each peace of thoughts and sensible performance.
Conclusion: Constructed for Sturdiness, Designed for Belief
Since 2020, the Ballet and Changelly integration has developed from a characteristic right into a core a part of the consumer expertise. This collaboration proves {that a} well-executed, embedded swap answer can ship actual consumer engagement with out compromising on safety or management. For Ballet, the Changelly API not solely added performance—it enabled international scalability, diminished consumer drop-off, and turned a passive storage interface into an lively, high-conversion product.
“Changelly can present clean swap companies that match the wants of most customers all over the world.”
— Bobby Lee, Ballet CEO
Because the crypto area matures, customers count on extra from the instruments they belief. The Ballet and Changelly partnership exhibits how safe infrastructure, user-first design, and long-term alignment can create lasting worth.
Disclaimer: Please notice that the contents of this text are usually not monetary or investing recommendation. The data offered on this article is the writer’s opinion solely and shouldn’t be thought of as providing buying and selling or investing suggestions. We don’t make any warranties in regards to the completeness, reliability and accuracy of this info. The cryptocurrency market suffers from excessive volatility and occasional arbitrary actions. Any investor, dealer, or common crypto customers ought to analysis a number of viewpoints and be acquainted with all native laws earlier than committing to an funding.
