Warner Music Group Invests In Digital Fashion Retailer; DressX
On December 15, Warner Music Group introduced it had invested in and partnered with the digital vogue retailer DressX. This distinctive partnership will allow choose WMG artists to design their very own digital vogue strains for followers to gather. That stated, let’s check out the Warner Group DressX partnership.
Warner Music Group and DressX unite!
By the partnership, artists will be capable of collaborate with DressX to design and launch 3D and AR digital clothes. Additional, followers may have the flexibility to gather and showcase them on social media platforms like Snapchat and Instagram. Furthermore, this deal provides artists the chance to reap the rewards of latest income streams. It additionally lets them give their followers one thing memorable for them to share on-line and within the metaverse.
“As our digital identities develop into exponentially extra strong and impactful, we’re targeted on constructing partnerships that may allow WMG and our artists. With its management in wearables and sustainability, DRESSX is strictly the kind of associate we’d like sprinting alongside us as we construct for the longer term,” stated Oana Ruxandra, Chief Digital Officer & EVP, Enterprise Improvement, at WMG.
Concerning the digital vogue firm
Launched in August 2020, DressX has develop into the largest digital fashion platform with over 3,000 digital items in its DressX library. The corporate additionally launched the biggest AR vogue app in the marketplace that’s accessible on the Apple and Android. Moreover, DressX has partnered with a listing of worldwide companies corresponding to Google, Meta, Roblox, Coca-Cola, FARFETCH, and extra.
