Tap-to-Earn Games See User Counts Plunge Despite Crypto Boom
Telegram-based tap-to-earn crypto video games are dropping customers quickly, even because the broader cryptocurrency market enjoys a bullish part.
Knowledge from Google Tendencies reveals that search curiosity in “tap-to-earn” has plummeted by 80% between June and December 2024. This vital decline means that gamers and buyers could also be shifting their focus to different areas within the thriving crypto market.
Decline in Faucet-to-Earn Video games Person Curiosity and Engagement
Main Telegram-based video games comparable to Hamster Kombat, Notcoin, and Catizen have seen large drops in customers regardless of a booming crypto market. Based on TGStats, Hamster Kombat alone misplaced over 3 million customers in only one month, whereas Notcoin and Catizen shed 428,000 and 407,000 customers, respectively.
On-chain exercise knowledge paints the same image. The Ton blockchain, which powers these video games, recorded greater than 1 million each day lively wallets in September. Based on TonStats, this quantity had fallen under 500,000 by December.
A Chainplay survey of 957 gamers helps these findings. Whereas 17.8% of customers give up after their first airdrop, a notable 50.6% lowered their exercise, suggesting declining curiosity after preliminary rewards.
Furthermore, builders proceed to wrestle with consumer retention, as many gamers go away after claiming free tokens. Animoca Manufacturers reviews that top-performing initiatives handle to retain solely 60% of their peak each day lively customers, with much less profitable initiatives retaining as little as 25%.
Why Faucet-to-Earn Video games Are Dropping Gamers
Repetitive gameplay stays a major challenge. Chainplay reported that over 51% of surveyed gamers cited monotonous duties as a key motive for quitting. Regardless of efforts to enhance consumer expertise, many tap-to-earn video games depend on easy mechanics, inflicting participant fatigue.
Moreover, bigger participant bases dilute airdrop rewards, leaving contributors feeling undervalued. Greater than half of surveyed customers expressed dissatisfaction with smaller allocations.
Fraud and safety issues additionally contribute to consumer attrition. Video games like Hamster Kombat have banned thousands and thousands of accounts for exploiting reward methods. Safety dangers comparable to hacking and dishonest additional discourage participation, with 21.8% of respondents highlighting these points.
Lastly, difficulties in withdrawing rewards have pissed off gamers, with 35.9% citing cash-out challenges. As retention issues persist, the way forward for tap-to-earn crypto video games will depend upon builders addressing these core points and delivering participating, safe experiences that attraction to a broader viewers.
