Apparel Group Introduces Triptii Dimri as the Brand Ambassador for Victoria’s Secret India

MUMBAI, India, April 17, 2026 /PRNewswire/ — Attire Group, a number one international style and way of life retail conglomerate, pronounces a defining new chapter with the appointment of Triptii Dimri as the primary Model Ambassador for Victoria’s Secret India.

At this time, Victoria’s Secret, comprised of market-leading manufacturers, Victoria’s Secret and PINK, that attempt to encourage confidence, spark pleasure, and have a good time attractive, introduced the launch of their Summer season Signature marketing campaign in India, starring acclaimed Indian actress and new native model ambassador, Triptii Dimri. The Summer season Signature assortment consists of snug and easy-to-wear lingerie and sleepwear, that includes the model’s iconic, heritage stripe design. Impressed by the gathering’s ease and glamour, together with Triptii’s easy confidence, the brand new marketing campaign encapsulates the essence of the Summer season Signature kinds.

The gathering options the Signature Stripe Brand T-Shirt, Wi-fi Bra, and Signature Stripe Brand panty, good for on a regular basis consolation. Sleepwear inside the assortment consists of the Signature Striped Satin Slip, in addition to the Signature Striped Satin Lengthy Pajama Set, for an off-the-cuff, but luxurious lounge look. Launching alongside Signature Summer season, and likewise starring native model ambassador, Triptii, is the Cool Air assortment and marketing campaign – together with the CoolBra™ which has modern cloth that options breathable, cool-to-the-touch padding and supersoft wicking cloth that dries in a flash and will be worn from day to nighttime.

Talking on the announcement, Abhishek Bajpai, CEO, Attire Group India, mentioned: “India continues to be a high-growth and strategically necessary marketplace for Victoria’s Secret. Triptii Dimri represents a brand new technology of customers who worth confidence, individuality, and international style sensibilities.”

Talking on the partnership, Triptii Dimri shared, “I’m excited to companion with Victoria’s Secret, a model that celebrates individuality and empowers ladies to really feel assured in their very own pores and skin. The Signature CoolBra and Summer season Signature collections are all about consolation and ease, and that actually resonates with me.”

Over the previous few years, Attire Group is steadily increasing Victoria’s Secret presence in India, strengthening its retail footprint throughout key metropolitan cities whereas constructing a sturdy omnichannel expertise by its web site and app. The appointment of Triptii Dimri displays the model’s continued funding within the Indian market and its ambition to construct deeper cultural relevance among the many nation’s fashion-forward customers.

For Extra Data, go to the Victoria’s Secret India website- victoriassecret.in

About Attire Group (India) Pvt. Ltd.:

Attire Group is a worldwide style and way of life retail conglomerate residing on the crossroads of the fashionable economic system – Dubai, United Arab Emirates. At this time, Attire Group caters to keen consumers by its 2500+ retail shops and 85+ manufacturers on all platforms whereas using over 27,000+ multicultural workers.

Attire Group has carved its sturdy presence within the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Moreover, clear methods are in place to enter rising markets equivalent to Hungary and Philippines.

Attire Group India has created an omni-channel expertise, working manufacturers originating from the USA, Canada, Europe, Australia, and Asia. The manufacturers in India embody main names in style, footwear, and way of life equivalent to Victoria’s Secret, Dolce & Gabbana Magnificence, Victoria’s Secret PINK, Charles & Keith, Crocs, Aldo, Aldo Equipment, Tub & Physique Works, Cotton On, Levis Youngsters, Tim Hortons, Inglot, Name It Spring, Nike Littles, Jordan Youngsters, Anne Klein, Herschel, R&B, Carrefour, and Daiso Japan. Attire Group has a multi-brand partnership with Marquee Manufacturers for the licensing of BCBG, Ben Sherman, Bruno Magli, Sur la desk, and Martha Stewart manufacturers, throughout GCC and India. With 300+ shops and 20+ manufacturers, the corporate serves hundreds of shoppers throughout 50 cities in India.

Attire Group owes its superb development to the imaginative and prescient and steerage of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the corporate from energy to energy since its inception within the final 20 years.

For extra data, please go to: 

Apparel Group India | LinkedIn | Download Club Apparel App

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Brand: https://mma.prnewswire.com/media/2827441/5920645/Apparel_Group_Logo.jpg

 

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