HOT TAKE: Physical Art Will Die Out (And Digital Art Will Replace It)

TL;DR

• We expect bodily work is about to get replaced by digital because the dominant artwork medium, as a result of a shift within the technique of manufacturing and distribution.

• AI will assist shift the dominant medium from ‘bodily’ to ‘digital,’ whereas hyper contracting the time and financial value of manufacturing.

• Whereas Web3 (particularly NFTs) will make world distribution obtainable to all artists (greater than it already has).

• The tip consequence? Decrease prices and cheaper attain for all artists. We love a stage taking part in subject!

Full Story

Chug a Pepto Bismol, snort a line of Tums – do no matter it’s good to do…trigger what we’re about to say could be just a little spicy for some palates.

We expect bodily work is about to get replaced by digital, because the dominant artwork medium.

Bodily artwork ain’t useless but, however we expect we all know what’s going to kill it:

A shift within the technique of manufacturing and distribution.

Okay, however what does that imply?

Let’s begin right here:

From about 2009 – 2017, we labored within the music trade.

In that point, we noticed how Web2 expertise reinvented the programs of manufacturing and distribution, and altered the face of the music enterprise over the course of the final decade.

The shift in manufacturing:

Digital Audio Workstations (like Ableton and Logic Professional) introduced an enormous improve in effectivity and gave the technique of manufacturing to anybody that wished it (for about $100).

The shift in distribution:

Whereas Fb, Instagram, TikTok, YouTube, SoundCloud, and paid streaming platforms took the (beforehand) cornered useful resource of ‘distribution energy’ away from the labels/conventional information media manufacturers and put it within the arms of artists.

We expect we’re about to see the same ‘programs overhaul’ within the artwork world.

AI will assist shift the dominant medium from ‘bodily’ to ‘digital,’ whereas hyper contracting the time and financial value of manufacturing.

That means, artistic endeavors that beforehand took tons of/1000’s/hundreds of thousands of {dollars} and days/months/years to understand, will quickly value a fraction of a cent and take seconds to finish.

Whereas Web3 (particularly NFTs) will make world distribution obtainable to all artists (greater than it already has).

E.g. As a substitute of needing to be signed to a good gallery, you possibly can attain a world viewers by merely importing your artwork to OpenSea.

Bodily artwork and the galleries that help it can nonetheless have a spot on the planet, certain!

However our guess is each will go the way in which of the million greenback recording studio and vinyl data, changing into area of interest strategies of manufacturing and distribution.

The tip consequence?

Decrease prices and cheaper attain for all artists. We love a stage taking part in subject!

P.S. If you wish to try the article that despatched us down this rabbit gap, it was this one, by Max Widmer at Blockworks.