Imaginary Ones and HUGO launch web3-enabled customizable denim jacket

Web3 leisure agency Imaginary Ones, in collaboration with trend model HUGO, has unveiled a brand new customizable denim jacket built-in with web3 options.

Per a press launch shared with crypto.information, the special-edition merchandise, a part of HUGO’s denim-focused new line, HUGO BLUE, aligns with the model’s technique to interact with Gen-Z audiences by means of gaming and Metaverse platforms.

Particulars of the jacket have been initially shared with the Imaginary Ones neighborhood on Discord and X on March 12.

From March 14, neighborhood members have been in a position to ebook the bodily jacket utilizing Tether’s USDT. All of the jackets have been reserved inside an hour of launch.

The jacket features a DIY customization package with 5 unique patches from HUGO and Imaginary Ones. An NFC tag beneath the HUGO flower patch offers entry to a WebAR-powered expertise, permitting followers to customise their digital wearables and share them on social platforms while not having a devoted app.

Customers can redeem the digital wearable for a singular Roblox pores and skin. This could solely be claimed by way of a secret bubble room inside the sport, the place customers can even be awarded an identical helmet.

After customizing their web3 jacket and redeeming their Roblox pores and skin, holders will obtain $350 in Imaginary Ones’ native token, BUBBLE Coin.

You may additionally like: Web3 gaming: a 2023 business overview

Moreover, NFT holders within the Imaginary Ones neighborhood can even obtain a bonus of 10-30% extra BUBBLE Coin for every NFT they personal.

“These parts permit us to shock and have interaction our customers in new and inventive methods and open up contemporary avenues for interplay and personalization. We’re all the time searching for progressive manufacturers desirous to problem the established order alongside us. By collaborating with these like-minded companions, we are able to craft distinctive, memorable experiences that stand out on this area,” Imaginary Ones CEO Clement Chia instructed crypto.information.

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In the meantime, Imaginary Ones has continued to ascertain its presence within the web3 gaming neighborhood, having launched two web3 video games, Bubble Rider and Bubble Rangers, in 2023 with in-game NFTs. The latter, specifically, has been very effectively obtained by the gaming neighborhood, having secured over 2 million in downloads.

The most recent improvement additionally comes on the heels of Imaginary Ones’s collaboration with Web3 enterprise capital agency Animoca Manufacturers. The NFT mission plans to leverage Animoca’s experience and sources to strengthen its tokenomics. The enterprise capital agency can even help Imaginary Ones with its go-to-market technique.

Learn extra: Sandbox co-founder foresees AAA sport studios embracing web3

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