Marks & Spencer Introduces its new ‘Love That’ campaign – Inspired by the power of a simple compliment

MUMBAI, India, April 16, 2026 /PRNewswire/ — M&S introduces Love That, a brand new marketing campaign that celebrates the ability of compliments. 

At its coronary heart, Love That is rooted in a easy but compelling perception: when model is assured, confidence follows – and compliments come effortlessly. It displays vogue that feels composed, elevated and unmistakably M&S.

Via the Love That marketing campaign, M&S is celebrating and inspiring compliments, each in individual and on social media, proving {that a} fast second of kindness can actually brighten somebody’s day, enhance confidence, and even encourage model selections; and naturally, that’s extra doubtless if one is sporting M&S garments.

Dropped at life this season via the M&S Summer time assortment, the place refined design, trendy silhouettes and considerate particulars come collectively to naturally draw compliments, the gathering focuses on light-weight, breathable materials and versatile styling, designed to assist on a regular basis put on with ease. A steadiness of fluid and structured items ensures consolation alongside a refined look, whereas refined accents add simply the correct amount of curiosity. Designed to transition seamlessly throughout work, leisure and social events, the vary displays a sensible, up to date method to dressing – easy, adaptable and confidently put collectively.

Extending the spirit of Love That past vogue and into on a regular basis conversations, M&S has partnered with Radio Mirchi in a first-of-its-kind affiliation. For the primary time, Radio Mirchi quickly replaces its iconic model expression with ‘Love That’, aligning a media voice with a vogue philosophy. The transfer takes the language of compliments past clothes and into every day dialog.

The Love That expression is delivered to life via choose digital moments that includes actress Rakul Preet Singh, capturing how up to date kinds match naturally right into a assured, up to date wardrobe.

Commenting on the launch, Manish Kapoor, Managing Director, M&S, stated:

“Love That displays how we would like the model to be skilled in India – via assured, trendy model that individuals genuinely praise. When the silhouette, design and element are thought-about and refined, confidence follows, and compliments come naturally. This expression permits us to sharpen the M&S model voice whereas remaining true to the standard and values the model has at all times stood for globally.”

The Summer time assortment is now out there throughout M&S shops in India and on-line.

About Model/Notes to Editor

• In India, Marks & Spencer has over 85 shops, promoting prime quality, nice worth clothes, and sweetness merchandise
• Established in 1884, Marks & Spencer is likely one of the UK’s main retailers with over 140 years of British heritage and takes pleasure in being particular and totally different
• Marks & Spencer has over 1,500 shops worldwide together with Europe, Asia and the Center East and flagship web sites in over 100 markets. For extra info on Marks & Spencer, please go to http://www.marksandspencer.in.
• Marks & Spencer ensures that 100% of the cotton for M&S clothes is now extra sustainably sourced, together with cotton sourced as BCI Cotton
• M&S additionally makes use of Fairtrade, natural and recycled cotton in clothes
• For each M&S product, our clear aim is to solely use responsibly sourced uncooked supplies, together with these derived from animals – for instance we’ve banned the usage of angora and alpaca in all M&S merchandise
• We have been the primary retailers to transparently publish particulars of the five hundred+ factories that make M&S clothes on our interactive provider map, which incorporates the manufacturing facility location, title, variety of staff and gender cut up
• In London, a devoted crew of designers, technologists and product builders deal with regularly figuring out new developments and growing vogue ahead, prime quality clothes

Photograph: https://web3wire.org/wp-content/uploads/2026/04/Marks_Spencer_Love_That.jpg

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