Floki’s Valhalla to Launch 4-Week Reddit Blitz Ahead of Mainnet Release
Floki goes all in on digital visibility as its flagship MMORPG, Valhalla, prepares for its long-anticipated mainnet launch. From June 20, Floki will start a 4-week, laser-targeted media blitz on Reddit — the platform identified for shaping crypto narratives and surfacing early tech traits.
Not like conventional social channels, Reddit is about communities, opinions, and long-form dialogue. For a crypto-native sport like Valhalla, that is the entrance line.
The marketing campaign will deal with subreddit-level concentrating on — together with feeds and remark threads in communities devoted to blockchain gaming, Web3, and the metaverse. These placements will function 15- and 30-second in-feed video adverts, with feedback enabled to spark dialog and engagement.
Floki is aiming squarely at male players between 18 and 44, a demographic identified for its spending energy and curiosity in immersive, crypto-powered gaming. With this transfer, Floki is anticipating over 1.5 million impressions within the U.S. alone, with one other 1 million from India and Latin America mixed.
The Reddit marketing campaign will run by means of July 17, backed by retargeting tech designed to reel in high-intent customers who have interaction with the adverts.
Picture: Floki
Twitch Advert Blitz Brings the Warmth
Simply earlier than the Reddit marketing campaign launched, Floki got here out with one other main announcement. A 5 week video advert offensive is now stay on Twitch that includes non skippable content material beginning June 16.
Twitch is the middle of on-line gaming tradition. With greater than 240 million month-to-month customers and 30–35 million logging in every day, it’s a goldmine for any sport concentrating on critical players.
Floki’s Valhalla adverts will probably be embedded deep into the Twitch ecosystem, showing in high-attention, high-conversion spots. The aim is to dominate mindshare earlier than the sport formally drops. These clickable video adverts are being proven within the U.S., Brazil, and Turkey — all high-growth gaming markets with sturdy curiosity in play-to-earn mechanics and crypto rewards.
With over 2.75 million premium video adverts scheduled for supply, Floki is treating this like a launchpad, not a gentle open. Viewers on Twitch usually spend a median of 95 minutes every day, making this a first-rate platform for sustained storytelling, model constructing, and person schooling.
The Sport Itself
Valhalla is a full-blown multiplayer on-line role-playing sport (MMORPG) constructed on Norse mythology. It covers Viking legends and blends blockchain infrastructure.
Gamers can tame wild creatures known as Veras, commerce gadgets, craft instruments, develop gardens, and even purchase land. It is a true in-game financial system — powered by $FLOKI tokens — and designed for participant possession. Each motion is tracked, rewarded, and completely recorded on-chain.
The newest sport trailer showcases richly layered terrain, dynamic fight, and fantastically designed environments. Every battle has goal and every reward holds real-world worth.
Initially slated for launch in late 2024, Valhalla‘s mainnet launch was postponed to early 2025. This delay adopted audits by top-tier blockchain safety companies Hacken and OpenZeppelin. Their evaluations flagged a number of minor points, and the group opted to implement each suggestion earlier than going stay.
International Publicity and Esports Highlight
Whereas the Reddit and Twitch campaigns goal on-line players, Floki isn’t ignoring the bodily world.
Valhalla is presently working a three-month U.S. marketing campaign that features:
- Interviews on Bloomberg and Fox Enterprise each two weeks
- Over 100 commercials every month on monetary information channel
- Frequent placements on Reuters’ Instances Sq. billboard
On prime of that, Valhalla is the title sponsor of the 2025 International Esports Business Week (June 18–22). The occasion options hands-on gameplay demos, stage displays, and social media pushes. Attendees get an early really feel for the sport, and Floki’s branding is in every single place.
The corporate can also be sponsoring the “Play on the Pitch” occasion at Nottingham Forest’s Metropolis Floor — giving youngsters a Premier League soccer expertise in Floki-branded kits and LED signage flashing Valhalla promotions.
Pedro Vidal, Floki’s Neighborhood Relations Officer, has made rounds on Bloomberg and Fintech TV to push a transparent message: Valhalla is the product of years of planning, not a fast seize at meme hype.
