Hasbro-licensed MONOPOLY immersive experience in São Paulo runs on Neo blockchain
COZ has introduced that MONOPOLY Expertise: Tesouros do Brasil, a Hasbro-licensed immersive attraction opening Sept. 16 in São Paulo, is constructed on the Neo blockchain. The 90-minute expertise makes use of non-fungible objects as blockchain endpoints, with every card’s state, stability, room progress, participant decisions, and reward eligibility, tracked on-chain all through the go to.
The activation is the most important mainstream model deployment on Neo to this point. Blockchain operates totally as back-end state infrastructure, with guests experiencing the gamification with out encountering seed phrases, pockets setup, or gasoline charges.
The expertise
Situated at Buying Cidade São Paulo on Avenida Paulista, the attraction spans two flooring and 5 “Treasure Rooms,” every representing a area of Brazil: North, Northeast, Central-West, Southeast, and South. Guests obtain an RFID-enabled investor card and use it to navigate rooms, making funding choices about Brazilian vacationer locations and accumulating features or losses based mostly on their decisions.
The expertise, which runs by means of November, combines gamification with monetary literacy training. Tickets are priced at R$50, with a 15% low cost for Nubank clients. Pre-sale for Nubank clients opened Aug. 4, with basic gross sales starting Aug. 6.
How blockchain powers the playing cards
Every customer’s bodily card features as a non-fungible merchandise endpoint on Neo N3. The blockchain holds the canonical state for that card: a beginning stability of M$200, energetic room progress, decisions made, and earned reward eligibility.
As guests transfer between rooms, standalone stations work together immediately with the good contract layer. Every station reads the cardboard, executes localized sport logic, equivalent to stability deductions or probability-weighted treasure picks, and writes up to date state to the ledger. When a customer finishes, the cardboard is atomically reset on-chain, returning it to a clear state for the following particular person in line.
The structure eliminates the necessity for a shared database between the a number of events concerned within the activation. Distributors and the reward store confirm redemptions immediately in opposition to the community, which means no single celebration must host or preserve a central server. As a result of the cardboard state lives on-chain slightly than in an area utility, balances can’t be spoofed or manipulated client-side.
Companions
The expertise is formally licensed by Hasbro and created by Businessland, the manufacturing firm behind Brazil’s Harry Potter immersive theater expertise, validating COZ as a dwell expertise accomplice for tier-one experiential manufacturing. It’s offered by Nubank by means of Instituto NU, the financial institution’s social affect initiative centered on training, expertise, and entrepreneurship, in partnership with Brazil’s Ministry of Tradition, official federal backing that positions the occasion as an institutional cultural challenge alongside its leisure worth.
ITEM Techniques and AeroGlyph
The activation makes use of ITEM Techniques’ AeroGlyph {hardware}, NFC-embedded playing cards engineered for dynamic, high-throughput occasion environments. The five hundred AeroGlyph playing cards perform as reusable operational infrastructure, biking repeatedly by means of attendees by way of on the spot on-chain state resets slightly than serving as disposable keepsakes. COZ tasks roughly two million on-chain transactions over the activation’s lifetime.
The deployment builds on ITEM Techniques’ 2025 roadmap, which recognized “experiential and gaming” as a key vertical, and follows the Iron Studios collaboration at CCXP25 in December 2025 because the second recognized licensed model deployment utilizing ITEM Techniques expertise.
Tyler Adams, COZ co-founder, teased the activation throughout a July 14 NeoPod AMA, describing it as “a significant model activation coming to Neo N3″ distinct from the Iron Studios partnership.”
Trying forward
The MONOPOLY Expertise represents a consumer-facing deployment at important scale, a high traffic venue on one in all São Paulo’s busiest streets, with blockchain managing real-time card state for each customer over a multi-month run. The five hundred reusable AeroGlyph playing cards are designed to cycle by means of tens of hundreds of attendees. For COZ, it positions ITEM Techniques alongside the CCXP25/Iron Studios deployment as a monitor file in dwell, physical-to-digital model experiences, with an structure that scales by provisioning further playing cards slightly than re-engineering backend infrastructure.
The COZ announcement will be discovered on the hyperlink beneath:
https://x.com/coz_official/standing/2093791468385337723
