IDfy Wins MeitY-NeGD DPDP Innovation Challenge as India Moves Closer to Privacy Enforcement
MeitY Startup Hub and NeGD examined consent management systems on technical, useful, and authorized readiness by dwell demonstrations, as enterprises brace for enforcement of the Digital Personal Data Protection Act
MUMBAI, India, July 8, 2026 /PRNewswire/ — Baldor Applied sciences Pvt. Ltd., which operates as IDfy, has gained Code for Consent: The DPDP Innovation Problem, a contest run by MeitY Startup Hub in collaboration with the Nationwide e-Governance Division (NeGD) below the Ministry of Electronics and Info Expertise. Jio Platforms Restricted was named runner-up. In its analysis, the organisers famous that IDfy’s submission confirmed robust alignment with the Digital Private Knowledge Safety Act, alongside notable innovation, technical robustness, and the sensible applicability of its privateness and knowledge governance platform, with consent administration because the entry level to end-to-end DPDP implementation.
The result locations IDfy, a 15-year-old belief stack firm, and Privy by IDfy, its privateness and knowledge governance platform, at an vital level in India’s transition from privateness readiness to privateness execution. As 1000’s of enterprises put together for the operational calls for of the DPDP Act, the problem examined a functionality that can quickly turn into important: proving, in follow, that organisations can acquire and handle person consent, govern the private knowledge that flows from it, and produce verifiable proof below India’s new privateness legislation.
A problem constructed round a looming deadline
The problem was designed to floor techniques able to supporting consent, and the info governance round it, on the scale India’s privateness regime below the Digital Private Knowledge Safety Act, 2023, will demand. That framing issues. With DPDP implementation transferring nearer, consent is transferring from a compliance afterthought to a system-level requirement, whereas privateness and knowledge governance have gotten enterprise infrastructure. The federal government-backed problem signalled the necessity for options that may work in real-world enterprise environments, fairly than solely on paper.
For organisations, DPDP execution would require visibility into the place private knowledge resides, how it’s categorised, the way it strikes throughout techniques and distributors, the place dangers exist, and whether or not proof may be produced when required. That makes capabilities comparable to data discover & classification, DSPM, third-party threat administration, privacy impact assessments, and rights administration central to compliance.
Entries had been assessed throughout technical, useful, and authorized compliance readiness, adopted by remaining shows and dwell demonstrations earlier than winners had been declared. For the broader market, the problem is a sign of the place regulatory expectations are heading: DPDP compliance is not going to be restricted to consent notices, however will depend upon related techniques that may govern consent, knowledge, threat, rights, and proof throughout the enterprise.
The platform behind the win
IDfy constructed Privy as a privateness and knowledge governance platform for enterprises getting ready for DPDP implementation at scale. The corporate’s argument, and the one the analysis seems to have validated, is that consent seize is just the entry level to DPDP readiness. As soon as an enterprise begins accumulating consent at quantity, it has to reply tougher questions: the place does private knowledge truly reside, how does it transfer between techniques and distributors, who has entry to it, how are knowledge principal rights fulfilled when a person asks, and might the organisation produce verifiable proof when a regulator comes calling.
Privy is constructed to deal with that broader arc. The platform covers consent governance, knowledge discovery and classification by Data Compass, data principal rights management, privateness threat assessments, third-party risk management, privacy-enhancing applied sciences, DSPM, and compliance proof throughout the enterprise. It attracts on IDfy’s 15 years of labor in id verification, fraud prevention, and threat intelligence, domains the place working at scale and producing audit-ready data are already desk stakes.
“The DPDP Act is forcing a boardroom shift in how firms deal with belief and accountability,” stated Malcolm Gomes, COO of IDfy and head of Privy. “What made this problem completely different was the depth of the analysis. It wasn’t a pitch. We had been examined on authorized readiness, technical robustness, and interoperability, then needed to reveal it dwell. That validated one thing we’ve argued for some time: consent seize is the simple half. The onerous half is governing knowledge throughout discovery, entry, rights, and proof at enterprise scale, and with the ability to show it. With IDfy’s 15 years of expertise in constructing belief infrastructure for Indian enterprises, Privy brings the identical execution depth to privateness and knowledge governance. This recognition from MeitY Startup Hub and NeGD strengthens our perception that India wants DPDP infrastructure that’s scalable, interoperable, technically strong, and constructed for real-world adoption.”
A market transferring from guidelines to infrastructure
The popularity arrives as privateness readiness climbs the boardroom agenda. Private knowledge now strikes throughout merchandise, distributors, and buyer journeys in ways in which a authorized guidelines or a one-time software program set up can not govern. Enterprises in regulated and high-growth sectors are more and more treating DPDP compliance as operational infrastructure, one thing that has to run constantly fairly than a challenge that closes.
That demand is seen in Privy’s footprint. The platform is at the moment a trusted selection for enterprises throughout banking, insurance coverage, NBFCs, fintech, ecommerce, telecom, {and professional} companies, together with Axis Financial institution, HSBC, Federal Financial institution, Shriram Finance, Aditya Birla Capital, Housing.com, Airtel, Customers Cease, and Teleperformance, amongst others. The corporate stories 50-plus dwell implementations throughout enterprise environments. Throughout these deployments, Privy covers near 500 million customers and has processed between 70 and 80 million consent notices, making it one of many largest ongoing DPDP implementation efforts within the nation.
Extending the TrustStack into privateness
For IDfy, privateness governance is a logical extension fairly than a pivot. Fifteen years in id verification and fraud prevention has given the corporate an understanding of India’s private knowledge panorama that’s onerous to shortcut: the languages a consent discover has to talk, the phygital flows the place paper and digital assortment meet, and the industry-specific methods Indian enterprises truly deal with buyer knowledge. This isn’t an organization that arrived with the legislation. It has been shaping India’s belief and knowledge safety panorama for a decade and a half, constructing what it calls its TrustStack throughout buyer, worker, associate, and vendor journeys. Privy carries that very same posture, scale, interoperability, and audit-ready proof, into the privacy and data governance layer.
These worlds are actually starting to converge. The questions enterprises ask about AI, cybersecurity, and privateness used to sit down in separate rooms, however a single incident right now not often respects these boundaries. A knowledge publicity can rapidly turn into a cyber incident, a privateness obligation, a vendor threat concern, and an AI governance concern on the similar time. Privy sits at that intersection, serving to enterprises construct the management and proof layer wanted to handle belief in a extra advanced digital ecosystem.
The general public launch of the outcome brings wider visibility to a wager IDfy positioned earlier than DPDP implementation turned pressing: that Indian enterprises would want sensible infrastructure to honour knowledge principal rights and show accountability at scale. Because the DPDP implementation deadline approaches, that query will cease being theoretical for 1000’s of enterprises and the info principals they serve. The techniques that can reply it are being chosen now.
About IDfy
IDfy is a 15-year-old belief infrastructure firm that helps companies construct compliant, trusted digital ecosystems throughout id verification, fraud prevention, threat intelligence, and privateness governance. It really works with enterprises throughout banking, monetary companies, ecommerce, telecom, gaming, mobility, and different high-growth sectors. With Privy by IDfy, it extends this belief infrastructure into privateness and knowledge governance.
About Privy by IDfy
Privy by IDfy is IDfy’s privateness and knowledge governance platform, constructed to assist enterprises operationalise DPDP readiness at scale. The platform helps consent governance, knowledge principal rights administration, cookie governance, data discovery and classification, privateness influence assessments, third-party risk management, incident response, and compliance proof throughout the info lifecycle.
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